Mobile Location Targeting | Randall Reilly
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Article Case Studies Marketing & Sales

Drive sales with geofence targeting

If your company isn’t using location-based marketing — and specifically geofencing — you are being left behind. This powerful technology allows you to send targeted messages to prequalified prospects when they enter particular geographic zones. And research shows it works. Not only do 80% of people want to receive location-based alerts from businesses, but data […]

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Article Marketing & Sales

The Influence You Did Not Know You Had Over the Buyer’s Journey

Listen to the article: Despite how much we marketers want to be a part of every step of a prospect’s purchasing process, aka the buyer’s journey, it just isn’t possible. There are too many parts you simply cannot see. How was that person or business introduced to your brand? How many times did they see […]