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Recruiting Video

Recruiting Truck Drivers on Mobile Devices

In today’s world to stay competitive your truck driver recruiting needs to be mobile-friendly. The era when mobile-friendliness was simply an option to consider adding to your truck driver recruiting is over. So what steps do you need to take to make sure your recruiting efforts are optimized to reach drivers on mobile devices? That’s […]

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Recruiting Video

Why Aren’t Your Truck Driver Recruiting Landing Pages Generating More Leads?

Many fleets, perhaps yours included, aren’t getting the conversions they expect out of their recruiting landing pages. So, what’s the problem? They’re getting the traffic. Drivers are making it to the landing page, but for some reason they just aren’t taking the next step. What’s the problem? That’s exactly what we’re going to talk about […]

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Article Marketing & Sales

The Influence You Did Not Know You Had Over the Buyer’s Journey

Listen to the article: Despite how much we marketers want to be a part of every step of a prospect’s purchasing process, aka the buyer’s journey, it just isn’t possible. There are too many parts you simply cannot see. How was that person or business introduced to your brand? How many times did they see […]

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Article Recruiting

The Power of Mobile-First Recruiting

Smartphones are everywhere these days. Don’t believe me? Look around you. How many people are using their smartphones right now? How many have smartphones on their desks or in their pockets or purses? You may even be reading this article on a smartphone. 77% of Americans own smartphones and that is too big of a […]

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Article Marketing & Sales

Attracting Online Prospects to Your Dealership

Truck dealers understand the importance of walk-in prospects. The nature of your equipment demands customers come to your locations, not only to get a closer look at your inventory, but also to drive your equipment to see if it’s the right fit for them. Ideally, these interactions end in new business and enable you to […]

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Article Marketing & Sales

Subversive SEM Strategies

Alliteration aside (oops I did it again), I want to give you some unknown tactics you may be missing on the search front. And search is important (as if it needed to be said). We reach a lot of audiences here at Randall-Reilly. Trucking fleets, landscapers, truck drivers, diesel mechanics, farmers, equipment dealers, and more. […]

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Article Marketing & Sales

Google Makes Being Mobile-Friendly More Important Than Ever

After more than a year of tests and teasing the world, Google recently announced that they have begun implementing their mobile-first indexing for sites that follow their guidelines for best practices. Ever since mobile Google searches began to overtake desktop searches we’ve known that Google would look to change-up how they approach ranking or indexing […]

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Article Marketing & Sales

Personalization: The Personal Touch Your Marketing Needs

There’s a common mistake we make as marketers. We treat a prospect like a number or a faceless part of the general masses. Our failure to show prospects we identify them as valuable individuals costs us their attention more often than not. Think about it. The number of ads we’re exposed to daily is measured […]

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Article Marketing & Sales

Google Moves to Prioritize Mobile, Again

Those Googlers never stop moving! The Mountain View Giants are it again, shaking up the world of search with a wave of their hands. This time, they have proceeded in their quest to prioritize mobile content in terms of ranking search pages. They have been preaching mobile-friendliness for quite some time, so this shouldn’t come […]

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Article Marketing & Sales

The Changing Role of Today’s Marketing Department

Hey, have you heard that thing about the world dramatically, irrevocably changing? Something about social media, the massive proliferation of data, profound content consumption pattern changes, an explosion of consumer options, and worldwide connectivity? Just teasing, I know you’re on it. Every day, it seems, marketing departments are having to adjust, pivot, learn about, and […]