mobile | Randall Reilly - Part 2
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Article Recruiting

3 Tips for Recruiters Building Mobile Landing Pages

There is no doubt commercial truck driver demographics show an aging workforce. It’s one of the biggest concerns for the industry over the next 10 to 20 years. While drivers may be aging, they are still adapting to new technologies and media habits. We’ve seen big changes in technology usage over the past few years, […]

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Article Recruiting

5 Essential Statistics for Recruiting More Owner-Operators

Surveys estimate there are a third fewer owner-operators on the road right now than there were in 2008. But of course the shortage is just the beginning of your problems. We have compiled the 5 most important statistics from the 2014 Overdrive Connectivity Study to help you recruit owner-operators. 1. Owner-Operators Prefer Print Owner-operators consume […]

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Article Recruiting

Part 1 of 3: Stats About Company Drivers Every Recruiter Needs to Know

Hopefully you have already downloaded the 2014 Company Driver Connectivity Study and read it thoroughly. If you haven’t, go ahead and do that. Its fine. I’ll wait…. You’re back? Great! So now you have all of this knowledge about how company drivers consume content, use the internet, and look for jobs. The next step is […]

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Article Marketing & Sales

The 3 Most Important Elements of a Mobile Marketing Campaign

Mobile technology has become increasingly important in our lives. Actually, you may be reading this article on a mobile device. If not, your phone is probably either in your pocket or lying on your desk. Our phones are always within easy reach. Your target audience is not unique in this regard, they are using mobile […]

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Article Recruiting

5 Key Takeaways From the 2014 Company Driver Connectivity Report

For most fleets, the bulk of your driver employees are probably made up of company drivers and not owner-operators. Not only are there more company drivers, but they are also much easier to recruit than their truck owning counterparts. Just knowing you need to recruit company drivers is not enough. Research can provide you with […]

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Article Marketing & Sales

Arming Your Sales Reps with Mobile Dynamite

Almost everything marketers do, from branding to direct sales support, is an investment in revenue generating initiatives. It’s one of the reasons why we talk about ROI so frequently and why your boss is probably demanding you establish it. While many will often deny it, sales and marketing go hand in hand. Most B2B marketing […]

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Article Marketing & Sales

EDA Launches Mobile App

Simple, Convenient EDA ProspectMobile is a new mobile app that offers convenient access to your EDA database of prospects while on the road. From your smart phone or tablet, you can target prospects by location and analyze them within a map or list view. Prospect details include contact name, address, Dun & Bradstreet® Insight, fleet […]

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Article Marketing & Sales

Ten Best (FREE) Mobile Apps for Construction Dealers

Expanding communication between jobsite, dealership offices, and customers is a key benefit of using mobile devices. According to a survey conducted by technology company CDW, respondents believe mobile devices offer competitive advantages and efficiency. The modern dealer sales team has reps in the field sending secure e-mail messages, viewing and interacting with customer relationship management […]

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Article Marketing & Sales

Which Mobile Platform is Most Popular with Company Drivers?

Here’s a quick tidbit as part of our countdown to the release of the full 2012 Trucking Connectivity Report on Wednesday. I won’t try tell you that all drivers are active social media users, tweeting and posting away at exponential rates. However the majority are on on social media. And an even bigger segment of […]

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Article Marketing & Sales

5 New Technologies for New Customers

There’s an old adage: do the same thing every time and you’ll get the same results. That’s not true any more. In this day and age with technology and information doubling about every 6 months, if you do the same thing you’ve always done you will get fewer results. Case in Point: The Birmingham News, […]