Neuroscience | Randall Reilly
Article Marketing & Sales

Advertising Science: The Power of Print

Multiple marketing touches close the sale. But are all marketing touches created equal? Not according to Neuroscience.   Over the past fifteen years, neuroscience research methods have helped many companies, including Google, measure actual, rather than just self-reported consumer response to ads or products. Neuroscience research uses eye tracking, sensors, and MRI techniques to assess […]