online advertising | Randall Reilly
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Article Marketing & Sales

Dovetailing Data and Digital

It’s wise to be purpose-driven. It’s great to be goal-driven. When it comes to marketing, sales, or recruiting, it pays to be data-driven. If you’re not using data to steer your overall business approach, you’re putting the cart before the horse. You’re sailing without a rudder. If you want to increase efficiency, boost productivity, and […]

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Article Marketing & Sales

4 Ways to Get Your Audience to Click

Let me give a little insight into my job. I help craft campaigns and proposals for our sales team. Sometimes this is in collaboration with the client, sometimes not. My motto for crafting campaigns is that every client is unique. I know essentially we are all in business to make money, but the methods we […]

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Article Recruiting

Do online banners work for recruiting drivers?

The simple answer is yes. But I will take the time to plead my case to you. Let’s start with a simple fact. 67% of all professional drivers are online daily. If you add in the drivers that use the internet at least weekly, the number increases to around 90%. First Point: 90% of drivers […]

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Article Marketing & Sales

Do your customers trust online advertising?

When we talk about online advertising with clients, there tends to be an immediate association with the pop-up, circa 2003. You of course remember those pesky things. We all closed them as quickly as possible and installed software to block them. Nobody wanted to click on them. If you did, you risked a virus or […]