Overdrive | Randall Reilly - Part 2
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Article Recruiting

Targeting and Recruiting Today’s Owner-Operators

While not the biggest segment of the truck driver population, owner-operators can be an attractive option for fleets to pursue. With an estimated 40,000 commercial driver licenses issued per month, their numbers will only increase in the future. Fleets who want to benefit from and employ owner-operators first have to know how to reach them. […]

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Article Marketing & Sales

Where Are the Drivers? A State by State Heat Map Analysis

Pop quiz time: What states produce the most truck driver applications? Think you can guess the top 5? How about the top 10? Using data we’ve collected over the last 12 months through our truck driver recruiting database and extensive recruiting network (including sites like careersingear.com), let’s see where the drivers are in the U.S. […]

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Article Marketing & Sales

Randall-Reilly Journalist Todd Dills Named 2017 McAllister Fellow

Randall-Reilly Senior Editor Todd Dills, whose data-driven journalism has earned a shelf-full of accolades for himself and Overdrive magazine (a Randall-Reilly brand geared toward owner-operators) over the last few years, has garnered another prestigious honor. This time, he has been selected as the 2017 McAllister Fellow. As a McAllister Fellow, Dills will get a chance […]

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Article Recruiting

Addressing Potential Pain Points in Your Recruiting Content Marketing

Money, miles, and home time are the undisputed ‘big 3’ of truck driver recruiting. Everybody cares about those things. But drivers have plenty of other questions, concerns, expectations, and aspirations that factor into whether or not they apply. Parking, hours of service, life on the road, benefits, perks, industry regulations, the future of trucking … […]

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Article Marketing & Sales

Our Top 5 Posts of the Year

My goodness what a year. To recap 2016: Lots of bad stuff happened and the Cubs won the World Series. Oh come on now some good things happened too! It’s been a great year here at Randall-Reilly. We’ve had staff members and publications lauded for excellence, we’ve launched new verticals, gained new Google certifications, and […]

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Article Marketing & Sales

Read This If You Want to Recruit Millennials

Ah, millennials. So elusive, unpredictable, and sought after. Every business, industry (and political party) on earth seems to be agonizing over how best to reach and resonate with this mercurial generation. The trucking world has had a notoriously difficult time attracting millennials, which has generated no small amount of hand-wringing. The industry is struggling to […]

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Article Marketing & Sales

Overdrive Senior Editor wins three major journalism awards

TUSCALOOSA, ALA. (April 2016) – Connectiv (formerly American Business Media) honored Todd Dills, Overdrive senior editor, with three Jesse H. Neal Awards for editorial excellence at a ceremony April 1, 2016, in New York City. Dills and Overdrive won Best Series for CSA’s Data Trail, a continuation of the series that received business-to-business media’s highest […]

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Article Marketing & Sales

Introducing the 2015 Media Kits!

It’s that time of the year. Everyone is scrambling to set their budgets and put in their media buys for the coming year. It’s hectic, we know, but we are happy to say that you can worry about one less thing. Our 2015 Media Kits are up! You can now find updated information about brand […]

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Article Recruiting

Why Is It So Difficult to Recruit Owner-Operators?

If your fleet is just now getting into recruiting owner-operators, or if you have been doing it for years there is a special challenge when it comes to getting these drivers on board and keeping them there. Some surveys estimate that there are a third fewer owner-operators on the road right now than there were […]

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Article Marketing & Sales

King Content strikes again

The importance of good content has been proven many times over. Even those who aren’t in the business of creating content are learning its value and factoring it into their marketing strategy for relevancy, customer value, and other SEO purposes. For those in business-to-business media, the evolution of content creation has posed it’s own challenges and […]