Overdrive | Randall Reilly - Part 3
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Article Marketing & Sales

Driving Audience Growth

An Overdrive Case Study In 2012, we began a strategic marketing campaign to increase the audience of the Overdrive audience. In an effort to practice what we preach, we employed the same custom marketing services we offer clients, but for one of our own brands. The goal was to increase engagement, social presence and sharing, […]

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Randall-Reilly first in market to offer trucking magazines on Apple mobile devices

TUSCALOOSA, ALA. (September 2010) – Beginning immediately, trucking professionals, including fleet executives, owner-operators, professional truck drivers, dealers, parts distributors and maintenance professionals, will be able to view the digital versions of their favorite Randall-Reilly publications using their iPhone or iPad. “We are excited to be the first media company in trucking to offer this option […]