owner-operators | Randall Reilly
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Article Recruiting

Targeting and Recruiting Today’s Owner-Operators

While not the biggest segment of the truck driver population, owner-operators can be an attractive option for fleets to pursue. With an estimated 40,000 commercial driver licenses issued per month, their numbers will only increase in the future. Fleets who want to benefit from and employ owner-operators first have to know how to reach them. […]

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Article Marketing & Sales

Want Owner-Operator Insight? Read this Interview

Today we are happy to share a quick interview we conducted with owner-operator, veteran, writer, coach of Freightliner’s elite Team Run Smart community, and all-around trucking hero, Mr. Joey Slaughter. Joey is the owner of Blue Ridge Transport, LLC, a Ringgold, Va.-based step deck carrier. Since 1992 Joey has operated dry vans, reefers, gasoline tankers, […]

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Article Marketing & Sales

Can You Reach Owner-Operators with Print?

Owner-operators are a surprising segment of the trucking industry. They have larger purchasing power than many marketers realize, and they can be a lucrative audience for the right company. However, it’s not an easy task to reach these small business owners. Owner-operators range across the trucking industry, carrying a variety of hauls and working for […]

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Article Recruiting

Job Match Leads: Your Fleet’s Secret Weapon?

In ages past, truck drivers looking for a new job had to go from fleet to fleet with an application in hand. Or use the telephone . . . I mean, whichever. Either way it was a little more intensive than it is now. Drivers don’t have to call up or visit fleets to find […]

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Article Marketing & Sales

How Can You Reach Owner-Operators on Facebook?

Do you want to know the secret to reaching owner-operators? You know, the one secret that will empower your business to grow sales revenue by double digits? There isn’t one. Well . . . at least not that we know. Owner-operators can be a difficult audience to reach. They’re constantly on the road, and they […]

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Article Recruiting

Opinion: General Trends Don’t Tell the Whole Story

General trends are the worst. While they seem to tell you everything you need to know, they actually tell you very little. But that’s counterintuitive, right? How can a general trend tell you nothing? It’s simple. A trend tells you general information about larger populations and industries. As a trucking industry professional, you don’t need […]

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Article Recruiting

Recruiting Owner-Operators: What’s Your Social Media Strategy?

If your fleet needs to hire owner-operators, you have to build the right recruiting campaigns to accomplish this win. The only way you can build the right recruiting campaign is by knowing exactly how your audience is consuming media. As the third and final part of our series on recruiting owner-operators (the other posts you […]

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Article Recruiting

Recruiting Owner-Operators: Don’t Neglect Search

Considering this is part 2 of a 3 part series, I’m hoping you’ve seen the other post in this series. You can also get up to speed by checking out the Overdrive Connectivity Report here. Today, let’s talk about how owner-operators are using search. Fact: 40.8% of all owner-operators most often use search to find […]

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Article Marketing & Sales

Marketing to Owner-Operators: Be Mobile Friendly

Here we are again. If you’re reading this post, then I hope you’ve already seen two things. First, take a look at the 23 Stats About Owner-Operators That Empower Your Marketing slideshow if you haven’t already. Second, take a look at the last post in this series. Now that you’re up to speed, let’s look at […]

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Article Recruiting

Marketing to Owner-Operators: Print Advertising Tops the List

Marketing is a science, one which requires almost continuous research, data, and experimentation to be successful. The goal of this scientific marketing research is to find the best ways to consistently connect, engage, and convert your audience. It can be difficult, but it’s also very rewarding to accomplish your specific campaign wins. If you’re trying to […]