These days, the power of paid search advertising (also known as pay-per-click) is no secret. According to a Forrester Research company known as Jupiter Research, 81% of users find their… read more →
You guys keep asking some tough questions. Unfortunately, this is another that doesn’t have an easy answer. The answer, in some cases, is absolutely. In other cases, it’s a definite… read more →
If you work at a construction dealership, you know that your advertising needs to be specific and tied to lead generation. There may be millions of contractors, construction firms, dealers,… read more →
By Mallory Walker Welcome to the incredibly helpful, at your fingertips tool, called search advertising. While some may not see the necessity of SEM, it is a vital component of… read more →
Google is everywhere you look. Every SEO specialist is talking about Google this or Google that. Then there’s paid search and banner advertising, all of which is dominated by Google… read more →
For marketers, timeliness is everything. And it makes all the difference. It’s the difference between giving a purchase offer to a lead who is ready to buy, and giving a… read more →