paid search | Randall Reilly
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Tackling the Complexities of Paid Search Advertising

These days, the power of paid search advertising (also known as pay-per-click) is no secret. According to a Forrester Research company known as Jupiter Research, 81% of users find their desired destination through a search engine. So there’s no doubt about the wide usage of search engines. What may not be widely known is the […]

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Article Marketing & Sales

Search vs. Display: Do You Really Need Both?

You guys keep asking some tough questions. Unfortunately, this is another that doesn’t have an easy answer. The answer, in some cases, is absolutely. In other cases, it’s a definite maybe. Let’s jump right into this. What are you trying to accomplish? First of all, you need to answer a simple question. What are you […]

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Article Marketing & Sales

Construction Dealership 101: Using Geo-Targeting to Improve Search Performance

If you work at a construction dealership, you know that your advertising needs to be specific and tied to lead generation. There may be millions of contractors, construction firms, dealers, and OEMs across the country, but you only need to reach a small percentage of those people. Otherwise you’re wasting money. There are a lot […]

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Article Marketing & Sales

The Basics of Search Marketing: What You Need for Success

By Mallory Walker Welcome to the incredibly helpful, at your fingertips tool, called search advertising. While some may not see the necessity of Search Engine Marketing, it is a vital component of keeping your business goals on track. To put it simply: The debate of whether to utilize SEM or not is over. It is […]

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Article Marketing & Sales

Google vs. Bing: The Digital Heavyweight Championship

Google is everywhere you look. Every SEO specialist is talking about Google this or Google that. Then there’s paid search and banner advertising, all of which is dominated by Google Adwords. So now that begs the question: why does everyone care so much about Google? There are plenty of other search engines around the web. […]

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Article Marketing & Sales

The Importance of Timely SEM in the Construction Industry

For marketers, timeliness is everything. And it makes all the difference. It’s the difference between giving a purchase offer to a lead who is ready to buy, and giving a purchase offer to a lead who is just shopping around. As a marketer, your goal is to reach the right customer at the right time […]