pandemic | Randall Reilly
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Apples to oranges: comparing marketing metrics during the coronavirus pandemic

When an event as drastic as the coronavirus pandemic changes customer behavior, you can no longer compare apples to apples when measuring the success of your marketing. It requires a new approach. Examining your marketing metrics from before and after the start of the pandemic can help you determine how your audience is reacting in […]

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Article Recruiting

Keeping Your Fleet Top of Mind During the Coronavirus Pandemic

It appears there may finally be some light at the end of the tunnel! Restrictions are being eased in states that meet guidelines set forth by the White House and CDC and it appears that we may actually be on our way to recovery, or at the very least reopening and beginning the process. That’s […]

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Article Marketing & Sales

Why you should advertise during a downturn, and how to do it right

The economic fallout from the coronavirus pandemic means most nonessential companies are experiencing furloughs and deep cuts throughout their departments. One strategy to save money may be to cut advertising spending while revenue is down. In fact, ad spending dropped 13% during the 2008 recession. But as tempting as it may be, in the long […]

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Article Marketing & Sales

Get to prospects before your competition does during the coronavirus pandemic

Wouldn’t it be a game changer if you could predict when and what equipment your prospects were planning to buy? As the coronavirus (COVID-19) leads some prospects to reevaluate or cut back on their expenses, identifying the best prospects for your company is an important factor in future growth. To experience significant success selling equipment, […]

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Article Recruiting

Adapting Your Driver Recruiting to the Coronavirus

Something that trucking has always had going for it is, America (and most of the world for that matter) runs on trucking. Even at a time where up to 3 out of 4 Americans are under some form of “lockdown” due to the coronavirus pandemic, trucking soldiers on. Trucking is one of the few “essential […]

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Article Marketing & Sales

Marketing in the age of the coronavirus pandemic

If anything is certain about marketing during an era of massive disruption, it’s that there’s an immediate opportunity for your message to be seen where your current and potential customers are congregating. In trucking and construction, it’s highly likely that your prospects are getting their coronavirus (COVID-19) industry news from our media brands like CCJ, […]

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Article Marketing & Sales

3 ways to steer your business through the coronavirus pandemic

Navigating during the global coronavirus (COVID-19) pandemic can be stressful as you try to maintain business while managing the impact on day-to-day living. While these are unprecedented times, there are strategies to help you stay laser-focused on your top clients, sharpen how you prospect for new business and fine-tune internal and external messaging. 1. Focus […]