performance marketing | Randall Reilly
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Marketing & Sales Video

How to Create Effective Marketing Campaigns – VIDEO

It’s easy to get lost in the grind of producing campaign after campaign. But stopping to make sure your campaigns align with the characteristics of a successful campaign is the key to revitalizing your marketing campaigns every now and again. Need Help Getting Started with Your Digital Marketing? Reach Out on Social Media YouTube Facebook […]

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Marketing & Sales Video

The 5 W’s of Digital Marketing – VIDEO

Taking a page from journalists can help drive success. In the world of reporting, the all important W’s of Who? What? Where? When? and Why? can help aspiring sleuths get all the pertinent information and help them paint the picture. Today’s video will talk about how you can apply the 5 W’s to your digital […]

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Article Recruiting

What’s Your Recruiting Win?

Listen to the article: Over the years Randall-Reilly has worked with countless fleets in the never-ending struggle to find drivers. Unfortunately, one common thing that most fleets tend to focus on when it comes to recruiting is cost. I know it’s hard to focus on anything other than cost, but you have to try. After […]

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Article Marketing & Sales

Stop Wasting Money with Your Marketing

Listen to the article: Marketing is a highly competitive and expensive business to be in these days. A critical component of success in the current environment is effective targeting and the elimination of wasteful spending. The problem of wasteful spending has been around since the dawn of marketing. One of marketing’s pioneers, John Wanamaker, famously […]

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Article Marketing & Sales

Find Your Customer’s Pain Point

Remember the last time you went to the doctor? When he finally walked into the room, did he immediately begin talking about all the features and benefits of the latest drug or treatment? Of course not! He asked, “Where does it hurt?” Why would you even be at the doctor if something wasn’t wrong? Pain […]

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Article Marketing & Sales

Stop Wasting Your Offline Data

The biggest struggle most B2B marketers face is getting their messaging in front of the right audience. And if you can’t accurately target who you’re after how can you ever hope to be successful? Simply put, you can’t. The name of the game in today’s marketing world is data. Whether you know it or not, […]

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Article Marketing & Sales

Could You be Getting More Out of Your Facebook Campaigns?

Despite some in the marketing world being worried that Facebook is losing users, the social media giant is still the world’s most popular social networking site. In fact, Facebook actually saw an 11% increase in monthly active users year over year in 2018. The popularity of the site coupled with the growing ad options means […]

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Article Recruiting

Why Aren’t You Reaching Your Recruiting Goals?

Nothing is more frustrating than putting time, effort, and money into your recruiting and still falling well short of your goals. Unfortunately, this is a feeling that many trucking fleets know all to well. Fleets want drivers. They need drivers. You need drivers. And there are drivers out there. So, why are so many finding […]

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Article Marketing & Sales

Can Search Help Your Truck Dealership?

If you’re like most dealerships, you’re missing a huge opportunity to get your name and brand in front of potential buyers and you don’t even know it. In today’s world you must embrace the tools available to stay relevant in the digital landscape. You simply cannot continue to rely on the tactics of the past […]

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Article Marketing & Sales

5 Characteristics of Effective Marketing Campaigns (2018 Edition)

As marketers, we can become so immersed in the constant production and running of campaigns, we end up devoting too little or no time to improving our process. It’s easy with the pressure of tight deadlines and the desperation to please clients to prioritize quantity over quality. We end up stuck in our ways, producing […]