print advertising | Randall Reilly
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Article Marketing & Sales

Advertising Science: The Power of Print

Multiple marketing touches close the sale. But are all marketing touches created equal? Not according to Neuroscience.   Over the past fifteen years, neuroscience research methods have helped many companies, including Google, measure actual, rather than just self-reported consumer response to ads or products. Neuroscience research uses eye tracking, sensors, and MRI techniques to assess […]

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Article Marketing & Sales

How to Reach Contractors in 2017

When it comes to marketing, how much do you know about contractors? Do you know where and how to reach them with relevant messaging in 2017? We conducted a study to get to the bottom of this vexing question, and got enlightening responses from more than 220 contractors (70.7% of whom identified as upper management) […]

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Article Marketing & Sales

Is print still important to the trucking industry?

Often we talk about the importance of targeting your marketing, using cutting-edge platforms  and tools, getting social, and keeping up with new trends. So where does good ol’ fashioned print fit into this spectrum? Can you target niche-audiences with print? Can you track print? Does it actually affect your bottom line? We think so. . […]