print media | Randall Reilly
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Article Marketing & Sales

Advertising Science: The Power of Print

Multiple marketing touches close the sale. But are all marketing touches created equal? Not according to Neuroscience.   Over the past fifteen years, neuroscience research methods have helped many companies, including Google, measure actual, rather than just self-reported consumer response to ads or products. Neuroscience research uses eye tracking, sensors, and MRI techniques to assess […]

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Article Marketing & Sales

Is Print Dead for Reaching Fleet Executives?

Identifying fleets as your business’s main prospects presents a range of challenges for marketers in the trucking industry. It’s not as simple as saying “I want to reach fleets” and start putting out ads. Fleets range across multiple industries. There are vocational fleets hauling equipment to job sites in the construction industry, over-the-road fleets hauling […]

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Article Marketing & Sales

What is Native Advertising?

Native advertising is all the rage in the world of marketing and advertising. You see it everywhere. John Oliver has even devoted time to native advertising on his show Last Week Tonight. (You can watch it here, but be aware of NSFW language.) Unfortunately, most marketers are less than informed when it comes to what […]

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Article Recruiting

Opinion: General Trends Don’t Tell the Whole Story

General trends are the worst. While they seem to tell you everything you need to know, they actually tell you very little. But that’s counterintuitive, right? How can a general trend tell you nothing? It’s simple. A trend tells you general information about larger populations and industries. As a trucking industry professional, you don’t need […]