Listen to the article: As a small fleet, it is difficult not to get lumped in with bigger fleets when it comes to content on how to improve, best practices,… read more →
With veteran drivers retiring and the industry continuing to grow, fleets need drivers now more than ever. Which means drivers are in extremely high demand. Where are these drivers? Like… read more →
Listen to the article: The way people buy equipment has changed a lot over the years. The internet and smartphones—two of today’s biggest influencers on customer behavior—have made room for… read more →
UCC Data is the backbone of our EDA database. But what is UCC data and more importantly, what does that mean for your sales and marketing? We’ve compiled UCC data… read more →
We often talk about ways to improve your recruiting campaigns or how to get the most out of your campaign spend. One thing that tends to get less attention is… read more →
There’s more to selling equipment than finding the right buyers. You can get your ads in front of the people most likely to buy from you, but if you catch… read more →
Listen to the article: Every dealership wants to be successful, and it is easy to think you are doing all you can to make that possible. But when it comes… read more →
In the world of truck driver recruiting everyone is scrambling trying to gain an edge. Many fleets have come to settle on the idea that the more leads they can… read more →
Listen to the article: Despite how much we marketers want to be a part of every step of a prospect’s purchasing process, aka the buyer’s journey, it just isn’t possible.… read more →
The goal for every equipment manufacturer is to get their product out there and into the hands of their customers. To do that, companies engage in all kinds of different… read more →
