“A fool thinks himself to be wise, but a wise man knows himself to be a fool.” William Shakespeare According to that quote, wisdom is the awareness that you don’t… read more →
It happened. Another year is gone. 2018 we barely knew ye. Now that the new year is here it’s time to shake off the holidays and get back to work.… read more →
These days, the power of paid search advertising (also known as pay-per-click) is no secret. According to a Forrester Research company known as Jupiter Research, 81% of users find their… read more →
It’s unfortunate how common it is for sales and marketing teams within the same company to have a less-than-harmonious working relationship. There’s too often a struggle to align and see… read more →
What’s the best way to make a sale? Identify those in the market who are ready to buy BEFORE your competition does. This is true no matter what industry you… read more →
How do you approach your recruiting? Are you investing in trying to find and hire the absolute best drivers for your fleet, or are you simply trying to reach as… read more →
We’ve discussed the necessity of adding a human touch to your recruiting. As I mentioned previously, no driver wants to be seen as a number or nothing more than another… read more →
There’s a driver shortage. You know this. We know this. But are you underestimating how aware drivers are of this? Your desperation to hire drivers shows in your recruiting process.… read more →
When it comes to driver recruiting, you do a lot to convince drivers you’re the right pick. You empathize with their pain and offer solutions. You cater to their interests.… read more →
Remember the last time you went to the doctor? When he finally walked into the room, did he immediately begin talking about all the features and benefits of the latest… read more →