Randall-Reilly | Randall Reilly - Part 65
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Article Marketing & Sales

4 Tips to Identify Ready Prospects Using UCC Data

UCC data can help you develop new leads by focusing on active buyers. When a lender completes a financing agreement with a debtor, the lender files a UCC-1 form with the Secretary of State where the debtor resides. Doing so notifies lenders, dealers and others that there is a security interest on a piece of […]

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Article Marketing & Sales

Five Ways to Choose Which Trucking Events to Sponsor

1. Sponsor events that target your audience. Look for events that you know have valuable attendees. Many shows publish their attendee breakdown so you, as an exhibitor or sponsor, know what type of prospects are walking the floor. If the information you’re looking for is not immediately available, email or call the event owners to […]

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Article Marketing & Sales

3 Easy Steps to Measuring the ROI for a Trucking Industry Event

If your job is to market to the trucking industry, you know that events are a key part of any integrated marketing plan. But attending an event can be expensive. In addition to the space at the show, which can be thousands on its own, you have to worry about the cost of displays, collateral, […]

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Article Marketing & Sales

3 Ways to Market to the Trucking Industry at Events

My background is in digital marketing. When I think about ways to reach out to the trucking industry, my first thoughts tend towards using data to target the correct online audience, spending money on PPC, banner ads and even YouTube pre-roll videos. If I’m honest, using an event to market to the trucking industry isn’t […]

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Article Marketing & Sales

5 Unique Things about Marketing to Contractors

1. The location of their office changes. Many contractors are out on the job site all day long. Once a job is complete, their “office” changes locations. So what does that mean for you? It means your campaigns need to be optimized for mobile devices. Smartphone use among Equipment World’s audience reached 70% in 2013. […]

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Article Marketing & Sales

Top 10 Things That Happened at Randall-Reilly in 2013

It’s that time of year! If everyone is making top 10 lists, then we might as well too. Plus, 2013 was an exciting year for us, and we want you to share in the excitement. So without further ado, here are the top 10 things that happened in 2013 at Randall-Reilly. 10. We launched Performance […]

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Article Marketing & Sales

Randall-Reilly Achieves Google Partner Status

If the New York Yankees said you were good at baseball, that would really mean something. That is how we feel about being a Google Partner. “The badge recognizes companies that excel with Google’s products. Their businesses are healthy, their customers are happy, and they use Google best practices.” Google The above text was pulled […]

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Article Marketing & Sales

What It Means to Re-Brand

Since 1934 we have strived to provide value to our clients while staying relevant in an ever-evolving market. This commitment to excellence has required some strategic changes along the way. The last few years have seen some of these changes. Marketing is telling a story; ours is changing. Once a traditional media company, we are […]

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Article Marketing & Sales

What is Changing at Randall-Reilly?

You may know us as the “magazine guys.” Which is fine; we are proud of our portfolio of world class publications we produce. Our editors are award-winning, and through brands like CCJ, Equipment World, and Overdrive, we have developed loyal audiences within the trucking and construction industries. But things are changing around here. While our […]

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Article Marketing & Sales

New Integrated Services Transform Old Media Business to New Data-Driven Marketing for Clients

Tuscaloosa, AL. September 16, 2013 — Technology, new media platforms, big data . . . All have changed the world of advertising. This transition has left some traditional media companies scrambling to find their place in the market. One B2B media company, Randall-Reilly (http://randallreilly.com) has found a new way to provide unique value to its […]