Search
Close this search box.

Why Is My Cost-Per-Lead Going Up?

owner operators

You’re sitting at your desk one day, looking through a stack of reports, when you see it. You stop. Your eyes widen. It’s an overview of your advertising spend, and your cost-per-lead has tripled! What happened? You have to answer the question now. Frantically you get on the phone with your different advertising and media […]

The Driver Shortage: Building a Budget that Meets Your Driver Recruiting Needs

budgeting

Over the past few years, the touted driver shortage has become more than just an industry topic. Non-industry media, such as the Wall Street Journal and Fortune, have started reporting on the issue. Yet these are not earth-shattering revelations. You’ve known this is happening for quite a while, and you’re probably already feeling the pinch. […]

Randall-Reilly Expands Driver Recruiting Portfolio

trucking

Randall-Reilly is announcing – today – the acquisition of JiggyJobs.com from Conversion Interactive Agency. This acquisition expands our portfolio of driver recruiting services. The website brings with it a well-rounded online presence through its social media and blog. It also gives us access to an entire database of drivers to provide leads for Randall-Reilly clients. […]

3 Ways to Show Drivers You Care

Driver-Centric Image - We Love Our Drivers!

Driver retention and recruiting are unconditionally linked. If your retention is up, you don’t have to fight to keep your fleet on the road. Instead, you can focus on recruiting more drivers to meet an increased demand for freight volume. The value of driver retention programs can’t be overlooked as recruiting incentives either. Every incentive […]

Job Match Leads: Your Fleet’s Secret Weapon?

trucker hands on the wheel

In ages past, truck drivers looking for a new job had to go from fleet to fleet with an application in hand. Or use the telephone . . . I mean, whichever. Either way it was a little more intensive than it is now. Drivers don’t have to call up or visit fleets to find […]

What’s New for Fleet Executives at The Great American Trucking Show

truck driving on the road

Trucking is an industry that is constantly changing. There is always some new federal regulation, technology, or even global event that is influencing the industry. You, as a member of the trucking industry, have to be ready to roll with the punches and change with your industry. As the industry changes, so too do the […]

3 New Ways to Generate More Driver Applications

truck on the road

Fleets need to recruit more drivers. That’s the one maxim that defines the driver recruiting marketplace. There just aren’t enough drivers to meet the needs of expanding fleets. Expanding your fleet or even meeting the demands of the driver shortage can result in added pressure for driver recruiters. But it doesn’t have to mean more […]

3 Ways Fleets Can Recruit Drivers in Texas

texas flag

Whether you know it or not, Texas is one of the most important states in the union. If trucking is the backbone of America, then Texas is the backbone of trucking. Don’t believe me? Here are a few stats you should see. According to the 2013 State Transportation Statistics Report, Texas has 2,284,691 registered trailers […]

Can You Afford to Miss Out on Driver Recruiting Events?

hand shake

Stop overlooking the value of your channels. With the driver shortage in full swing, you’re doing everything you can to keep trucks on the road and keep your fleet’s freight moving.This pressure can cause even the best recruiters to focus on just a few channels that driver short term results. It’s understandable, but you’re not […]

4 Basic SEO Questions for Driver Recruiters

idea-icon

Understanding how truck drivers apply for jobs is an important part of driver recruiting. It’s key to understanding this niche audience within the trucking industry. From there, recruiters can build and optimize the right campaigns to generate quality truck driver leads. Research shows that internet search is the most common tool used by company drivers […]