Search
Close this search box.

Your Advertising: From a Driver’s Point of View

Advertising from a Driver's Point of View

The easiest way to recruit new drivers is to do the things you have always done, right? This is very common when advertising for new drivers. Your company uses the same language, images, and themes and your ads follow the same old formula; show off all you’ve got. Per Albert Einstein, “the definition of insanity […]

Start Your Recruiting Year Off Right

Start-Your-Recruiting-Year-off-Right

Listen to the article: It happened. Another year is gone. 2018 we barely knew ye. Now that the new year is here it’s time to shake off the holidays and get back to work. And if you’re in the market for new drivers, which if you’re a fleet you are, January could be one of […]

Tackling the Complexities of Paid Search Advertising

Complexities of Paid Driver Recruiting Search

These days, the power of paid search advertising (also known as pay-per-click) is no secret. According to a Forrester Research company known as Jupiter Research, 81% of users find their desired destination through a search engine. So there’s no doubt about the wide usage of search engines. What may not be widely known is the […]

3 Unique Ways to Recruit Drivers

Unique Ways to Recruit Drivers

Listen to the article: Keeping your trucks on the road with the drivers you need is a difficult task. The driver pool of quality drivers is limited and every time a competing fleet hires a driver that limited pool becomes even smaller. How can you keep from falling behind? One way that many fleets have […]

The Second Step to Humanizing Your Recruiting Process

Humanize Your Recruiting pt 2

We’ve discussed the necessity of adding a human touch to your recruiting. As I mentioned previously, no driver wants to be seen as a number or nothing more than another body to fill an empty truck. So it’s important that your recruiting makes a driver feel like a valued individual. Last time, we talked about […]

The Myth of the December Drought for Driver Recruiting

The December Spending Myth

The Christmas spirit is setting in. You’re probably starting to relax at work. You may be dialing things down. You are also missing a golden opportunity to hire drivers at the lowest cost-per-hire you will have all year. [one_third]       Say what?!? [/one_third][two_third_last] via GIPHY [/two_third_last] Conventional wisdom states that at the end […]

The First Step to Humanizing Your Recruiting Process

Humanize Your Recruiting

There’s a driver shortage. You know this. We know this. But are you underestimating how aware drivers are of this? Your desperation to hire drivers shows in your recruiting process. Drivers can see that you’re not looking to hire a person or gain a valuable addition to your team. You want a number. One more […]

Why Video is Great for Recruiting Drivers

Use Video for Recruiting

When it comes to driver recruiting, you do a lot to convince drivers you’re the right pick. You empathize with their pain and offer solutions. You cater to their interests. You demonstrate how what you offer is the right match for their needs and preferences. Despite all your efforts, you still fall short when it […]

Cut Down on Lost Leads

Cut Down on Lost Leads

Congratulations! Your strategy for generating driver leads is a success. You’re putting your budget in the right places and getting the attention of the right drivers. How wonderful would life be if the process ended there? But it doesn’t. You may be generating a lot of leads but how many of those are turning into […]

Stop Letting Your Leads Grow Cold

Stop Wasting Leads

Leads, leads, leads! When it comes to driver recruiting that seems like all anyone ever wants to talk about. How many leads can I get? How much will it cost me? And to be fair those are good questions to ask, but they’re not the only questions you should be asking. For instance, are those […]