research | Randall Reilly
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Article Marketing & Sales

4 things you need to know about market research

To give your company the best chance at success, you need to know the basics about how to conduct market research and build your marketing strategy and business plan around the insights you gain. Why is market research important? The information provided by research doesn’t just inform your marketing strategy. Product development, customer service and […]

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Article Marketing & Sales

My 6 Core Principles of Marketing

How do you know if your marketing is effective? How can you tell a good idea from a bad one? In the hustle and bustle created by demand for volume and promo sheets, it’s easy to lose sight of what guides us in marketing. What is it that makes what we do good and worthwhile? […]

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Article Marketing & Sales

The Emotional Motivations that Drive Content Consumption

Today we’re donning our psychology coats (I’m thinking tweed, preferably with those elbow patch things) to explore the thought process and emotions that motivate the content we consume. Why do we click on certain articles, but not others? What’s going on in our brains when we sift through and select content? What are the underlying […]

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Article Marketing & Sales

2017 Marketing Field Guide

Your 2017 marketing plan is past due.   Do you have a plan to boost your brand in the remainder of 2017? Will you be able to improve your social media efforts and create a more effective content marketing strategy? Are you up to speed on the latest digital advertising trends? Any ideas on how […]

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Article Marketing & Sales

5 Stats About Fleet Executives Marketers Must Know

In the trucking industry, there are few audiences as valuable as fleet executives. They are powerful buyers that most brands can’t afford to ignore. Having a close working relationship with these executives can mean a really good year for your company, whether you’re an OEM, manufacturer, dealership, or distributor. But that doesn’t mean you can […]

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Article Marketing & Sales

Free Research to Empower Your Marketing

Rule Numero Uno: Empower the Customer Whether you are writing a blog (this just got meta!), creating products, or cold calling prospects, you need to keep your message focused on empowering your customer. If you’re going to empower your customer it is vital that you know their pain points. The Story Wars Our marketing department […]

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Article Recruiting

August 2013 Trucking Industry MarketPulse

What’s the pulse on the trucking market right now? We conducted some research surveying for-hire trucking executives in August 2013 to find out what their thoughts are on business conditions. What were their top concerns and thoughts on equipment? Are they what you expected? Let us know in the comments! Key Findings: How do the […]

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Marketing & Sales Research & Reports

RESEARCH: 2012 Trucking Connectivity Report

Do you know what percentage of your target audience uses smartphones? Do fleet executives use social media? Do owner-operators check their email frequently? This report has your answers to those questions. Each year, our research department conducts and extensive research campaign to help marketers in the trucking and driver recruitment industries tailor their campaigns. And […]