Customer churn is the antithesis to customer retention. When you gain customers at the same rate that you are losing them, your business growth slows considerably and can even contract. If you’re not already tracking your customer churn rate, you can find it with the equation below and have a benchmark to help you track […]
Tag: retention
Retaining your customers should be as high a priority as generating leads and converting prospects, especially when you consider just how valuable a loyal customer is to a brand. It can cost five times as much to attract a new customer than to retain one. The probability of selling to an existing customer is 60-70%. […]
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Driver Appreciation Ideas
In an effort to get a bit more mileage out of the recent “Truck Driver Appreciation Week” — which should ideally be more of a year-round kind of thing — we wanted to devote some space to trucker gratitude. They toil under stressful, often harsh conditions, and they deserve genuine, tangible shows of appreciation. Whether […]
Driver retention and recruiting are unconditionally linked. If your retention is up, you don’t have to fight to keep your fleet on the road. Instead, you can focus on recruiting more drivers to meet an increased demand for freight volume. The value of driver retention programs can’t be overlooked as recruiting incentives either. Every incentive […]
If you are a regular reader of this blog, you know we have lots of tips to help you recruit more truck drivers. But if your fleet is struggling to recruit, it is probably because you are struggling to retain good drivers. There are a plethora of tactics you can use to retain more of […]
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5 Ways To Show Drivers Love
While the legend of St. Valentine is debated among historians and The Catholic Church acknowledges 3 different saints named Valentine or Valentinus, there is one consistent story detail: Each of them ended in a martyred death. Their heroic journeys, not limited to the ides of February, were rooted around curing other’s suffering, solving injustice through […]