Shifting buyer behavior isn’t an exact science. After all, you’re often trying to sway the opinions, choices, and ideas of real people with a wide-range of experiences. But that doesn’t mean it’s impossible. In fact, there are a number of tactics you can employ to shift the behavior of your buyers, fight brand loyalty of other brands, and improve the overall sales and marketing efforts of your business.
to generate prospects, sales data can help. But using it is one thing, it’s another thing to know how to find sales data that can actually help your business.
otionally connect with leads, and entice businesses to purchase their products. Using quick-thinking sales techniques can feel rewarding, but it’s also possible your salespeople are missing out on amazing opportunities for your business by relying on experience alone. Sales technology and data helps businesses improve their numbers by uncovering the best places to focus their selling efforts and make their sales experience and skills that much more effective.
UCC Data is the backbone of our EDA database. But what is UCC data and more importantly, what does that mean for your sales and marketing? We’ve compiled UCC data from all 50 states, verify it for accuracy through several sources, and using experience gathered over several decades, amend the data to add useful information […]
It’s unfortunate how common it is for sales and marketing teams within the same company to have a less-than-harmonious working relationship. There’s too often a struggle to align and see the value both can offer each other. You’d think sharing the same goal of bringing in business for the company would lead to a beautiful […]
Marketing is a tricky and constantly changing industry. Over the years marketers have had to do their best to try and keep up with the cultural and technological shifts. One of the biggest changes to the industry was the introduction of the internet and the subsequent proliferation of social media. The earliest incarnation of the […]
An interesting shift is coming. As each day passes, younger men and women enter the workforce. They think and act differently than any generation that has come before them. When it comes to identifying a generation and who exactly is part of which generation, there is some back and forth and a few different opinions. […]
I have good news and bad news. Let’s do bad news first: You don’t know everyone in your area who might be interested in doing business with you. Ergo, you are missing out on customers. The good news? Data is the cure for what ails you. Data is the great sales equalizer. Having data to […]
Account-based marketing (ABM) is so hot right now. It’s nothing new, really, but marketers are scrambling to adopt a comprehensive ABM approach to doing business, which encompasses elements of content marketing, automation, segmentation, personalization, data analysis, retargeting, customer experience, and alignment with sales. You can see how interest in ABM continues to climb. Here’s how […]
If you’re in marketing, recruiting, or sales, you’re in the storytelling business. And if you have competitors — whether you realize it or not — you’re in a storytelling arms race. Of course pricing, service, benefits, and customer experience are paramount for your business, but those who neglect the power of storytelling do so at […]