sales | Randall Reilly
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Article Marketing & Sales

Analyzing Your Sales Data The Right Way

As you develop your sales data strategy, you might find that you need to perform a thorough analysis of your collected data. This can help you better understand the market you operate in and show you how your sales team is currently performing to make more impactful, data-driven decisions. Whatever the case, conducting a sales data analysis can help. But in order to do it right, it’s important to know how to analyze sales data using the technique that pairs best with your goals.

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Article Marketing & Sales

B2B Cold Calling Best Practices: What You Should Be Doing

Cold calling can be a challenge, even for experienced sales professionals. That’s why it’s never a bad idea to brush up on your sales call skills with a helpful list of tips and best practices. But it’s also helpful to understand how you can pair those tips with expert sales data to ensure your cold calls are as effective as possible.

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Article Marketing & Sales

Do You Know The Best Ways To Improve Your Capital Equipment Sales?

Figuring out new ways to improve your sales is key to your business’s success. That’s especially true for the current market of capital equipment sales, which is becoming more and more uncertain thanks to the erosion of brand loyalty, the unusual economy, and the state of supply chains. Learning and using new tactics to improve your sales can help your company continue to grow and develop in the capital equipment industry.

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Article Marketing & Sales

The Pros and Cons of Brand Loyalty for Sellers

Since the start of the pandemic, brand loyalty has started to disappear. There are a few reasons why, including a current bottleneck on supply chains and an uptick in prices that push people to competitors, simple exposure to other brands. For businesses that work with and sell heavy equipment, navigating this new terrain of brand loyalty can be tricky, and its presence and absence can both have an impact on their sales and marketing campaigns. It’s important to understand the benefits or drawbacks of brand loyalty and how to navigate this current, uncertain and disloyal market.

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Article Marketing & Sales

The Most Popular Marketing and Sales Trends for 2023

The new year is approaching fast, so it’s never been a better time to look at upcoming marketing and sales trends for 2023. Though there’s always more trends that are sure to pop-up as the year goes on, taking advantage of these trends beforehand can help you stay ahead of the competition. Below, we’ve curated a list of trends we think are going to take off in the new year using a compilation of data, studies, and our own expertise.

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Article Marketing & Sales

Becoming a Data Business and Selling Equipment: Why The Two Go Hand-in-Hand

Are you looking to improve the effectiveness of your sales and marketing? Are you looking for more businesses in your area that could use the heavy equipment, parts, service, or products you sell? Whatever the case, the best thing you can do to achieve your goals and help your company grow is to turn it into a data business. Becoming a data business is the best way to generate leads and sell to prospects in your AOR.

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Article Marketing & Sales

Can You Really Shift Buyer Behavior?

Shifting buyer behavior isn’t an exact science. After all, you’re often trying to sway the opinions, choices, and ideas of real people with a wide-range of experiences. But that doesn’t mean it’s impossible. In fact, there are a number of tactics you can employ to shift the behavior of your buyers, fight brand loyalty of other brands, and improve the overall sales and marketing efforts of your business.

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Article Marketing & Sales

Building The Best Sales Data Strategy

Sales data is crucial to your business’s development. Whether you’re hoping to target by potential revenue or you’re looking for new ideas to generate prospects, sales data can help. But using it is one thing, it’s another thing to know how to find sales data that can actually help your business.

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Article Marketing & Sales

Relying on Sales Experience Alone? You Don’t Have To

Experience is often the difference between finalizing a sale and losing a prospect. Salespeople have the skills to read body language, emotionally connect with leads, and entice businesses to purchase their products. Using quick-thinking sales techniques can feel rewarding, but it’s also possible your salespeople are missing out on amazing opportunities for your business by relying on experience alone. Sales technology and data helps businesses improve their numbers by uncovering the best places to focus their selling efforts and make their sales experience and skills that much more effective.

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Marketing & Sales Video

3 Ways to Use UCC Data to Find Prospects – VIDEO

UCC Data is the backbone of our EDA database. But what is UCC data and more importantly, what does that mean for your sales and marketing? We’ve compiled UCC data from all 50 states, verify it for accuracy through several sources, and using experience gathered over several decades, amend the data to add useful information […]