sales | Randall Reilly - Part 2
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Article Marketing & Sales

Two Ways Data Can Help You Create a Sales Dragnet

I have good news and bad news. Let’s do bad news first: You don’t know everyone in your area who might be interested in doing business with you. Ergo, you are missing out on customers. The good news? Data is the cure for what ails you. Data is the great sales equalizer. Having data to […]

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Article Marketing & Sales

Four Scintillating Reasons to Consider Account-Based Marketing

Account-based marketing (ABM) is so hot right now. It’s nothing new, really, but marketers are scrambling to adopt a comprehensive ABM approach to doing business, which encompasses elements of content marketing, automation, segmentation, personalization, data analysis, retargeting, customer experience, and alignment with sales. You can see how interest in ABM continues to climb. Here’s how […]

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Article Marketing & Sales

Want to Beat Your Competitors? Here Are Four Ways to Tell Better Stories

If you’re in marketing, recruiting, or sales, you’re in the storytelling business. And if you have competitors — whether you realize it or not — you’re in a storytelling arms race. Of course pricing, service, benefits, and customer experience are paramount for your business, but those who neglect the power of storytelling do so at […]

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Article Marketing & Sales

Using UCC Data to Boost Sales and Marketing

When I was a young man, I loaned — with great fear and hesitation — my favorite Transformers toy to my best bud across the street. Looking back, I should have drafted up an agreement clarifying my ownership of said property (“Vintage G1 Optimus Prime”), stating the terms of our loan agreement. If I only […]

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Article Marketing & Sales

How to Create a Marketing Scorecard

In a bygone era, marketing gained a reputation for being a bit of a loosey-goosey, less-than-precise pursuit. Divining an accurate ROI from newspaper ads, pump toppers, billboards, radio spots and the like was anybody’s guess. Murky marketing guesstimations have something in common with the dodo bird: They don’t fly anymore. The dodo’s demise on the […]

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Article Marketing & Sales

4 Fantastic EDA Features

We have an impressive team of geniuses, experts, and all-around great folks working behind the scenes on EDA to make it an indispensable hub for business intelligence and data-driven solutions for those who buy, sell, or finance equipment. They’re always developing new capabilities and optimizing existing features that can give your business a huge competitive […]

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Article Marketing & Sales

The End (of the Year) Is Nigh. Time to Reflect, and Plan

As we careen toward the close of another year, it’s time to start thinking about preparation for 2017 and beyond. Regardless of when your fiscal year ends, the new year offers an opportunity for reflection, evaluation, and strategizing. How’d you do in 2016? Did you get out-hustled by any competitors, or cede a chunk of […]

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Article Marketing & Sales

Truck Sales Are Down. What’s Your Plan?

These are tender, turbulent times. Everybody’s nervous. And why shouldn’t we be? We might be staring down the barrel of another recession. Autonomous vehicles are coming, but no one knows exactly when. Everyone’s on edge about the election, the economy, our crumbling infrastructure, and in my case, the Miami Dolphins. WHAT’S THE PLAN THERE GUYS???!!! […]

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Article Marketing & Sales

Using Data to Guide Industry Outlook Predictions

If you could have one superpower, what would it be? Flying? X-ray vision? Come on that’s weak. How about predicting the future? Now we’re talking. You might not be the next Nostradamus, Professor Xavier, Zoltar (from Big), or even Nate Silver, but you have predictive power at your disposal. Data can give you insight as […]

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Article Marketing & Sales

Everybody Needs Data

You might’ve heard the song “Everybody Needs Love,” or one of the many musical variations of that obvious assertion. We’re here today with a new tune (more of a blog article, really) that sings the praises of another vital, only slightly less romantic need. It’s called “Everybody Needs Data.” If the Billboard charts have any […]