sales | Randall Reilly - Part 4
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Article Marketing & Sales

How Can RigDig BI Empower Your Sales?

How much do you really know about the fleets in and outside of your area? What parts of your brand make the most sales? How much knowledge do you have about the type of fleets you attract? These are only a few of the questions you need to answer in order to effectively grow your […]

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Article Marketing & Sales

Is Data on the Trucking Industry Really Worth the Investment?

You see this question a lot. Usually termed something like “Is big data really worth the investment?” However, since you’re selling equipment to the trucking industry, it should probably be termed like this: “Is data on the trucking industry really worth the investment?” The short answer is yes. To drive revenue for your business, you […]

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Article Marketing & Sales

Arming Your Sales Reps with Mobile Dynamite

Almost everything marketers do, from branding to direct sales support, is an investment in revenue generating initiatives. It’s one of the reasons why we talk about ROI so frequently and why your boss is probably demanding you establish it. While many will often deny it, sales and marketing go hand in hand. Most B2B marketing […]

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Article Marketing & Sales

Sales vs Marketing: 5 Things I Have Learned

The sales team. Yep. They don’t report on lead follow-up, don’t use the right collateral, don’t use the right messaging, and so on. While I can’t say I’ve won the Marketing vs. Sales battle completely, I have learned a few things on how Marketing can communicate better with Sales. 1. Don’t surprise the sales team. […]

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Article Marketing & Sales

4 Reasons Why Your Marketing Generated Leads Are Terrible

This is one of those subjects that can be pretty touchy for some companies. The battle between sales and marketing has been raging as long as there have been stone tablets advertising a sale on Mastodon fur and sales guys trying to move enough Mastodon-related products to feed their families. But just because this battle […]