4 Basic SEO Questions for Driver Recruiters
Understanding how truck drivers apply for jobs is an important part of driver recruiting. It’s key to understanding this niche audience within the trucking industry. From there, recruiters can build and optimize the right campaigns to generate quality truck driver leads. Research shows that internet search is the most common tool used by company drivers […]
Getting Back to Basics: Recruiting Drivers Through Search
Search engine marketing (SEM) is a zero-sum game. It’s complicated, expensive, and super competitive. If you are bidding large amounts of money on keywords, you can be sure that your competition is doing the same thing. SEM hasn’t become such an integral part of recruiting because it’s flashy and high tech. It actually works. The […]
