Listen to the article: Think of how many times you’ve looked up information on a product or company using Google before making a purchase. Probably too many to count right? You’re not alone. 35% of product searches start on Google. And consider this, not only does Google dominate U.S. search engine market share, controlling 95% […]
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Subversive SEM Strategies
Alliteration aside (oops I did it again), I want to give you some unknown tactics you may be missing on the search front. And search is important (as if it needed to be said). We reach a lot of audiences here at Randall-Reilly. Trucking fleets, landscapers, truck drivers, diesel mechanics, farmers, equipment dealers, and more. […]
Tye Odom, my co-author for this article and the SEO manager for Randall-ReilIy explains: “I hear it all the time, whether it’s from an entry level link developer or SEO practitioner all the way up to VP’s of marketing at major corporation. So many of them think Google’s Penguin algorithm meant links are no longer […]
By Mallory Walker Welcome to the incredibly helpful, at your fingertips tool, called search advertising. While some may not see the necessity of Search Engine Marketing, it is a vital component of keeping your business goals on track. To put it simply: The debate of whether to utilize SEM or not is over. It is […]
Understanding how truck drivers apply for jobs is an important part of driver recruiting. It’s key to understanding this niche audience within the trucking industry. From there, recruiters can build and optimize the right campaigns to generate quality truck driver leads. Research shows that internet search is the most common tool used by company drivers […]
Most marketing campaigns incorporate multiple channels, all of which work together to funnel your audience deeper into the sales lifecycle. Each campaign is different, but the marketing channels are well known and well used: email, social media, digital advertising, search engine marketing, and many others. However, your marketing strategy shouldn’t always focus completely on your […]
Search engine marketing (SEM) is a zero-sum game. It’s complicated, expensive, and super competitive. If you are bidding large amounts of money on keywords, you can be sure that your competition is doing the same thing. SEM hasn’t become such an integral part of recruiting because it’s flashy and high tech. It actually works. The […]