search engine | Randall Reilly
Categories
Article Marketing & Sales

Are You Working with a Google Partner?

Listen to the article: Think of how many times you’ve looked up information on a product or company using Google before making a purchase. Probably too many to count right? You’re not alone. 35% of product searches start on Google. And consider this, not only does Google dominate U.S. search engine market share, controlling 95% […]

Categories
Article Recruiting

4 Basic SEO Questions for Driver Recruiters

Understanding how truck drivers apply for jobs is an important part of driver recruiting. It’s key to understanding this niche audience within the trucking industry. From there, recruiters can build and optimize the right campaigns to generate quality truck driver leads. Research shows that internet search is the most common tool used by company drivers […]

Categories
Article Marketing & Sales

Google vs. Bing: The Digital Heavyweight Championship

Google is everywhere you look. Every SEO specialist is talking about Google this or Google that. Then there’s paid search and banner advertising, all of which is dominated by Google Adwords. So now that begs the question: why does everyone care so much about Google? There are plenty of other search engines around the web. […]

Categories
Article Marketing & Sales

5 Common Myths About Search Engine Optimization

Most marketing campaigns incorporate multiple channels, all of which work together to funnel your audience deeper into the sales lifecycle. Each campaign is different, but the marketing channels are well known and well used: email, social media, digital advertising, search engine marketing, and many others. However, your marketing strategy shouldn’t always focus completely on your […]