Why is making sure you are mobile friendly so important today? Ever since mobile Google searches began to overtake desktop searches we all knew that Google would eventually change how they approached ranking or indexing their search results. And that’s exactly what they did. When there are two versions of a website (mobile and desktop) […]
Tag: SEM
Listen to the article: Over the past several years a few interesting trends have begun to emerge in the agriculture world. For the fifth year in a row the overall number of farms has decreased while the size of the average farm has increased. From a dealer’s perspective this means there is still a need […]
Listen to the article: Think of how many times you’ve looked up information on a product or company using Google before making a purchase. Probably too many to count right? You’re not alone. 35% of product searches start on Google. And consider this, not only does Google dominate U.S. search engine market share, controlling 95% […]
Truck dealers understand the importance of walk-in prospects. The nature of your equipment demands customers come to your locations, not only to get a closer look at your inventory, but also to drive your equipment to see if it’s the right fit for them. Ideally, these interactions end in new business and enable you to […]
These days, the power of paid search advertising (also known as pay-per-click) is no secret. According to a Forrester Research company known as Jupiter Research, 81% of users find their desired destination through a search engine. So there’s no doubt about the wide usage of search engines. What may not be widely known is the […]
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Subversive SEM Strategies
Alliteration aside (oops I did it again), I want to give you some unknown tactics you may be missing on the search front. And search is important (as if it needed to be said). We reach a lot of audiences here at Randall-Reilly. Trucking fleets, landscapers, truck drivers, diesel mechanics, farmers, equipment dealers, and more. […]
There’s an old argument of which is better, inbound marketing or outbound marketing, and a lot of articles out there that advocate substituting one for the other. But what if by trying to decide which is better, it’s shifted focus in the wrong direction. If the end goal is to build a strategy that brings […]
If you’re like most dealerships, you’re missing a huge opportunity to get your name and brand in front of potential buyers and you don’t even know it. In today’s world you must embrace the tools available to stay relevant in the digital landscape. You simply cannot continue to rely on the tactics of the past […]
We’d all like to believe there are hacks to search engine marketing, some sought-after secrets or hidden techniques that will put us above the competition if only we could discover them first. But the truth is search engines are such a competitive space for advertising, there just aren’t that many secrets anymore. The good news […]
Over the past several years, the world of digital marketing has grown by leaps and bounds. The available advanced targeting capabilities with search have made it possible to become highly precise with who sees your messaging. Advanced Search Targeting Capabilities: Keyword Targeting – People are targeted based on a created keyword list made up of […]