SEM | Randall Reilly - Part 2
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Article Marketing & Sales

The 5 W’s of Digital Marketing

To get the information necessary to tell an accurate story, reporters and journalists rely on what they call the “5 W’s”: Who? What? Where? When? Why? Answering these basic questions can help journalists get to the bottom of whatever topic they are pursuing. In marketing, the same 5 W’s can be applied, specifically in the […]

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Article Marketing & Sales

Marketing Strategies to Leave for Dead in 2018

As long as there have been products to sell, there have been people working on ways to entice potential customers to buy those products. It’s nothing new. Painted advertisements and even official spokesmen were used as a way to promote events in ancient Rome. No matter the time or location the goal has always been […]

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Article Recruiting

Winning at Truck Driver Recruiting With Performance Marketing

Performance marketing has changed the way modern marketers are approaching digital marketing and it’s easy to see why. For years marketers actually paid in advance for the ad placements with absolutely no guarantee as to how effective it would be. The primary goal was to get it in front of as many eyes as possible […]

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Marketing & Sales

How to Successfully Market to the Coming Generations (Part 1 of 2)

An interesting shift is coming. As each day passes, younger men and women enter the workforce. They think and act differently than any generation that has come before them. When it comes to identifying a generation and who exactly is part of which generation, there is some back and forth and a few different opinions. […]

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Article Marketing & Sales

Top 6 Marketing Resources for Dealers

Marketing for a dealership presents unique challenges. Mostly targeting. You have a very specific prospect and more than likely a very specific area of responsibility. This makes advertising more complicated. Mass marketing is out of the question. So what works? In order from top to bottom, here are the top 6 marketing resources for equipment […]

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Article Marketing & Sales

Fundamentals of Search Engine Marketing

With daily searches on search engines quantified in millions these days (billions for Google), advertising on search engines has gone from being a good choice to a necessity. With 92% of adult U.S. internet users using search engines, you can bet the odds of your potential prospects being part of that percentage are high. You […]

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Article Marketing & Sales

Crafting a Balanced, Effective Data and Digital Recipe

Marketers today are increasingly expected to possess an array of skills from a broad spectrum of disciplines. On any given day, we use elements of science, math, communications, psychology, and even the culinary arts. Just as chefs carefully choose and measure ingredients, tinker with recipes, monitor progress, shift tactics as problems arise, and adjust to […]

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Article Marketing & Sales

Beware the Algorithm Shift: Keeping Pace with Facebook and Google

Marketers are increasingly dependent upon our world’s twin titans of traffic, data, advertising, and referrals: Google and Facebook. In order to ride their broad shoulders to greater visibility, richer analytics, and sharper marketing, you need to be dialed into how they weigh content and what approaches they reward. Facebook and Google are constantly tweaking their […]

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Article Marketing & Sales

Building Your E.A.T, and Navigating the Google Jungle

Expertise. Authority. Trustworthiness —>  E.A.T. For those intrepid digital swashbucklers unafraid to plumb the depths of data, analytics, advertising, and search engine optimization, Google is a majestic dreamland. It’s richly versatile, expansive, and full of hidden wonders — kind of like an Amazon Rainforest of technology. Anyone can float down the Amazon River (or use […]

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Article Marketing & Sales

3 Ways to Drive More Traffic to Your Brick-and-Mortar Location

Over the past decade, the internet has exploded. It’s changed the way we consume media and connected billions of people across the globe. Marketing has changed, but so has the way we buy products. While shopping once involved piling into a car and driving to a store or mall, many consumers are simplifying the process. […]