SEM | Randall Reilly - Part 4
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Article Marketing & Sales

3 Ways to Build Targeted SEM Ads for Your Construction Equipment Dealership

As a marketer, one of the most important things you do is to support your sales department. Think about it. A lot of what you do, whether you are working on branding for a major manufacturer or running banner ads for your dealership, is done in an attempt to provide your sales team with qualified […]

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Article Recruiting

5 Key Takeaways From the 2014 Company Driver Connectivity Report

For most fleets, the bulk of your driver employees are probably made up of company drivers and not owner-operators. Not only are there more company drivers, but they are also much easier to recruit than their truck owning counterparts. Just knowing you need to recruit company drivers is not enough. Research can provide you with […]

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Article Marketing & Sales

4 Digital Marketing Channels to Target the Trucking Industry

As a marketer in the trucking industry, there are a lot of things you have to consider when building a marketing campaign. You have to establish your objective, select your audience, tailor your messaging to your audience, and consider the most effective means of engaging your audience. It’s a lot of work and an ongoing […]

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Article Marketing & Sales

Event Exposure Ideas You May Be Missing

Like I said yesterday, events can be a great opportunity for you to get face-to-face with your audience. But only when you take the right steps. You can’t expect every attendee to intuitively know you will be present at an event and visit you. It’s less likely your most highly qualified prospects will be aware […]

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Article Marketing & Sales

5 Common Myths About Search Engine Optimization

Most marketing campaigns incorporate multiple channels, all of which work together to funnel your audience deeper into the sales lifecycle. Each campaign is different, but the marketing channels are well known and well used: email, social media, digital advertising, search engine marketing, and many others. However, your marketing strategy shouldn’t always focus completely on your […]

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Article Recruiting

Getting Back to Basics: Recruiting Drivers Through Search

Search engine marketing (SEM) is a zero-sum game. It’s complicated, expensive, and super competitive. If you are bidding large amounts of money on keywords, you can be sure that your competition is doing the same thing. SEM hasn’t become such an integral part of recruiting because it’s flashy and high tech. It actually works. The […]

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Article Marketing & Sales

Get the End-Users Talking to Sell More Truck Parts.

I realize this title is a bit confusing. But many part manufacturers within trucking and construction only sell through distributors and dealers or at least this represents a large margin of the sales. Distributors and dealers will certainly carry a part if they feel their customers are interested in it. So the question then becomes: […]

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Article Marketing & Sales

Randall-Reilly Achieves Google Partner Status

If the New York Yankees said you were good at baseball, that would really mean something. That is how we feel about being a Google Partner. “The badge recognizes companies that excel with Google’s products. Their businesses are healthy, their customers are happy, and they use Google best practices.” Google The above text was pulled […]

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Article Marketing & Sales

Are your campaigns mobile-ready?

According to the 2012 Trucking Connectivity Report more than 65% of drivers access the internet via mobile devices at least once a day. More than 72% of owner-operators and 77% of fleet executives  reported the same. Whoever you’re wanting to reach in the trucking industry, odds are they are getting online, checking their emails, updating […]