Most customers never look beyond the first page of Google, and since social media and search engine optimization are both centered around expanding your company’s online presence, it makes sense that these two very different strategies can complement each other to increase your rank in search engine results. 1. Double down on your engagement The […]
Tag: SEO
If you are wondering why your website isn’t generating leads like it used to, it may be because you are not appearing on the first page or pages of a Google search. The first page gets more than 98% of all clicks for products and services. Google processes 63K searches per second, and their evolving […]
Like nearly 95% of all shoppers, I seldom make a purchase without consulting online reviews and asking peers about their experience with the product. But, with all things being equal, a recommendation from a peer will tip the scale. In fact, 97% of B2B customers cited user testimonials and peer recommendations as the most reliable […]
Why is making sure you are mobile friendly so important today? Ever since mobile Google searches began to overtake desktop searches we all knew that Google would eventually change how they approached ranking or indexing their search results. And that’s exactly what they did. When there are two versions of a website (mobile and desktop) […]
Listen to the article: Over the past several years a few interesting trends have begun to emerge in the agriculture world. For the fifth year in a row the overall number of farms has decreased while the size of the average farm has increased. From a dealer’s perspective this means there is still a need […]
Listen to the article: Think of how many times you’ve looked up information on a product or company using Google before making a purchase. Probably too many to count right? You’re not alone. 35% of product searches start on Google. And consider this, not only does Google dominate U.S. search engine market share, controlling 95% […]
Truck dealers understand the importance of walk-in prospects. The nature of your equipment demands customers come to your locations, not only to get a closer look at your inventory, but also to drive your equipment to see if it’s the right fit for them. Ideally, these interactions end in new business and enable you to […]
These days, the power of paid search advertising (also known as pay-per-click) is no secret. According to a Forrester Research company known as Jupiter Research, 81% of users find their desired destination through a search engine. So there’s no doubt about the wide usage of search engines. What may not be widely known is the […]
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Subversive SEM Strategies
Alliteration aside (oops I did it again), I want to give you some unknown tactics you may be missing on the search front. And search is important (as if it needed to be said). We reach a lot of audiences here at Randall-Reilly. Trucking fleets, landscapers, truck drivers, diesel mechanics, farmers, equipment dealers, and more. […]
There’s an old argument of which is better, inbound marketing or outbound marketing, and a lot of articles out there that advocate substituting one for the other. But what if by trying to decide which is better, it’s shifted focus in the wrong direction. If the end goal is to build a strategy that brings […]