Truck dealers understand the importance of walk-in prospects. The nature of your equipment demands customers come to your locations, not only to get a closer look at your inventory, but… read more →
There’s an old argument of which is better, inbound marketing or outbound marketing, and a lot of articles out there that advocate substituting one for the other. But what if… read more →
We recently discussed how useful Search Ads are and how they are a tremendous tool that many dealerships have failed to take advantage of (for more on that you can… read more →
Being a social media platform itself, it makes sense for people to compare LinkedIn to its social media counterparts. The trouble with the comparison is that LinkedIn is unique in… read more →
The list of social media platforms is constantly growing. The popularity and usage of each platform on that list is constantly growing. The number of drivers who fit your hiring… read more →
To get the information necessary to tell an accurate story, reporters and journalists rely on what they call the “5 W’s”: Who? What? Where? When? Why? Answering these basic questions… read more →
We all know that Facebook has become a major force in today’s world. From communicating with Facebook Messenger, entertainment with the Facebook Watch tab, to buying and selling with Facebook… read more →
This past January heavy-duty truck sales began to climb and could continue if demand persists. The trucking industry as a whole has struggled with fluctuating demands and driver numbers making… read more →
What exactly does marketing have to do with driver recruiting? On the face of it, they seem like two entirely separate subjects. Marketing is all about reaching potential customers and… read more →
You’ve finally convinced yourself or your boss that content marketing is where it’s at. But you’re not seeing the results for which you hoped. Why? What went wrong? All the… read more →