social media marketing | Randall Reilly
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Article Marketing & Sales

5 tips for B2B marketing on LinkedIn

LinkedIn is inherently different from other social media pages. With content almost solely focused on business, it’s designed to connect businesses and decision makers, making it an excellent platform for B2B marketing. In fact, ad exposure on LinkedIn can increase purchase intent by 33%. These five tips will take your LinkedIn marketing to the next […]

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Article Marketing & Sales

Marketing in the age of the coronavirus pandemic

If anything is certain about marketing during an era of massive disruption, it’s that there’s an immediate opportunity for your message to be seen where your current and potential customers are congregating. In trucking and construction, it’s highly likely that your prospects are getting their coronavirus (COVID-19) industry news from our media brands like CCJ, […]

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Recruiting Video

Facebook and Your Truck Driver Recruiting Strategy

With veteran drivers retiring and the industry continuing to grow, fleets need drivers now more than ever. Which means drivers are in extremely high demand. Where are these drivers? Like everyone else, they’re on Facebook.

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Marketing & Sales Video

How to Create Effective Marketing Campaigns – VIDEO

It’s easy to get lost in the grind of producing campaign after campaign. But stopping to make sure your campaigns align with the characteristics of a successful campaign is the key to revitalizing your marketing campaigns every now and again. Need Help Getting Started with Your Digital Marketing? Reach Out on Social Media YouTube Facebook […]

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Marketing & Sales Video

The 5 W’s of Digital Marketing – VIDEO

Taking a page from journalists can help drive success. In the world of reporting, the all important W’s of Who? What? Where? When? and Why? can help aspiring sleuths get all the pertinent information and help them paint the picture. Today’s video will talk about how you can apply the 5 W’s to your digital […]

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Article Marketing & Sales

You May Only Get One Chance at the Top of the Funnel

Listen to the article: Over the past several years a few interesting trends have begun to emerge in the agriculture world. For the fifth year in a row the overall number of farms has decreased while the size of the average farm has increased. From a dealer’s perspective this means there is still a need […]

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Article Marketing & Sales

Marketing to the Facebook Fixation

Listen to the article: You’re on Facebook, I’m on Facebook, we’re all on Facebook. The massive numbers of users is one of the primary reasons so many companies across all industries have flocked to the social media platform to reach their target audiences. Facebook has responded by adding all sorts of ad types, custom audiences, […]

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Article Marketing & Sales

Attracting Online Prospects to Your Dealership

Truck dealers understand the importance of walk-in prospects. The nature of your equipment demands customers come to your locations, not only to get a closer look at your inventory, but also to drive your equipment to see if it’s the right fit for them. Ideally, these interactions end in new business and enable you to […]

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Article Marketing & Sales

Build a Foolproof System for Generating Leads

There’s an old argument of which is better, inbound marketing or outbound marketing, and a lot of articles out there that advocate substituting one for the other. But what if by trying to decide which is better, it’s shifted focus in the wrong direction. If the end goal is to build a strategy that brings […]

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Article Marketing & Sales

What Can Facebook Do for Your Dealership?

We recently discussed how useful Search Ads are and how they are a tremendous tool that many dealerships have failed to take advantage of (for more on that you can refer back to our article, Can Search Really Help Truck Dealerships?). In that article, I also briefly touched on some options, such as Web ID […]