TikTok. Everyone is doing it. Right? But can or should you use it for your driver recruiting? If so, what tools are available to help you meet your recruiting goals? If you’ve ever asked these questions, buckle up! Because today, the Recruiting Roundup talks TikTok!
A pair of Randall Reilly Digital Marketing Strategists, Kyle Jernigan and Zack Flippo, join Dave to talk about all things TikTok. Should you be on it? Is it really effective? How should you use if for driver recruiting? Our intrepid trio cover all that and more on the latest edition of Digging Deeper!
National Carriers, Inc. Director of Social Media, Ed Kentner, joins the show to discuss how he utilizes social media platforms to connect and engage with drivers. A former director of recruiting, Ed has grown National Carriers, Inc.’s reach on Facebook, LinkedIn, Twitter, and most recently TikTok.
Most customers never look beyond the first page of Google, and since social media and search engine optimization are both centered around expanding your company’s online presence, it makes sense that these two very different strategies can complement each other to increase your rank in search engine results. 1. Double down on your engagement The […]
People today use online channels to connect with each other more than ever, and social media is one of the best ways to encourage customer engagement, especially with the coronavirus pandemic still affecting many business operations. Because B2B companies that successfully engage with their customers can see a 50% increase in revenue, and 72% of […]
In the unprecedented times of this coronavirus pandemic, it can be hard to figure out how to maintain engagement with your audience and not strike the wrong note or appear transactional. And when most buyer journeys can take three to nine months, it can be tempting to hit pause on advertising. The challenge with the […]
If anything is certain about marketing during an era of massive disruption, it’s that there’s an immediate opportunity for your message to be seen where your current and potential customers are congregating. In trucking and construction, it’s highly likely that your prospects are getting their coronavirus (COVID-19) industry news from our media brands like CCJ, […]
With veteran drivers retiring and the industry continuing to grow, fleets need drivers now more than ever. Which means drivers are in extremely high demand. Where are these drivers? Like everyone else, they’re on Facebook.
It’s easy to get lost in the grind of producing campaign after campaign. But stopping to make sure your campaigns align with the characteristics of a successful campaign is the key to revitalizing your marketing campaigns every now and again. Need Help Getting Started with Your Digital Marketing? Reach Out on Social Media YouTube Facebook […]
Keeping your trucks on the road with the drivers you need is a difficult task. The driver pool of quality drivers is limited and every time a competing fleet hires a driver that limited pool becomes even smaller. How can you keep from falling behind? Today’s video will cover a few ways to help you […]