social media | Randall Reilly - Part 2
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Marketing & Sales Video

The 5 W’s of Digital Marketing – VIDEO

Taking a page from journalists can help drive success. In the world of reporting, the all important W’s of Who? What? Where? When? and Why? can help aspiring sleuths get all the pertinent information and help them paint the picture. Today’s video will talk about how you can apply the 5 W’s to your digital […]

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Recruiting Video

5 Characteristics of Successful Truck Driver Recruiting

As the competition continues to ramp up for quality drivers, fleets and their recruiting partners will need to be efficient and effective to successfully land the drivers they need. But what does that mean? What does an effective and efficient recruiting strategy look like and what does it entail?

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Article Recruiting

Defining the Right Driver

Listen to the article: Efficient recruiting starts with finding the right drivers for your fleet. That seems like an obvious statement. But if it really is, why do some fleets fall short in that area? Why do they end up with bad leads or have qualified leads slip through their fingers? The issue is that […]

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Article Marketing & Sales

You May Only Get One Chance at the Top of the Funnel

Listen to the article: Over the past several years a few interesting trends have begun to emerge in the agriculture world. For the fifth year in a row the overall number of farms has decreased while the size of the average farm has increased. From a dealer’s perspective this means there is still a need […]

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Article Marketing & Sales

Marketing to the Facebook Fixation

Listen to the article: You’re on Facebook, I’m on Facebook, we’re all on Facebook. The massive numbers of users is one of the primary reasons so many companies across all industries have flocked to the social media platform to reach their target audiences. Facebook has responded by adding all sorts of ad types, custom audiences, […]

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Article Marketing & Sales

Attracting Online Prospects to Your Dealership

Truck dealers understand the importance of walk-in prospects. The nature of your equipment demands customers come to your locations, not only to get a closer look at your inventory, but also to drive your equipment to see if it’s the right fit for them. Ideally, these interactions end in new business and enable you to […]

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Article Recruiting

Factoring Generations Into Your Recruiting

How often do you take age into account when building a recruiting strategy? When focusing on getting qualified drivers who meet both your fleet’s requirements and your criteria for an ideal driver, it’s easy to forget that your messaging is reaching different generations. How does this affect your fleet? There are drivers out there who […]

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Article Recruiting

Your Advertising: From a Driver’s Point of View

The easiest way to recruit new drivers is to do the things you have always done, right? This is very common when advertising for new drivers. Your company uses the same language, images, and themes and your ads follow the same old formula; show off all you’ve got. Per Albert Einstein, “the definition of insanity […]

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Article Recruiting

3 Unique Ways to Recruit Drivers

Listen to the article: Keeping your trucks on the road with the drivers you need is a difficult task. The driver pool of quality drivers is limited and every time a competing fleet hires a driver that limited pool becomes even smaller. How can you keep from falling behind? One way that many fleets have […]

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Article Recruiting

Why Video is Great for Recruiting Drivers

When it comes to driver recruiting, you do a lot to convince drivers you’re the right pick. You empathize with their pain and offer solutions. You cater to their interests. You demonstrate how what you offer is the right match for their needs and preferences. Despite all your efforts, you still fall short when it […]