statistics | Randall Reilly
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Article Marketing & Sales

The Digital Campaign Stats You Have to Track Now!

As a marketer, you need to prove that everything you are doing is providing value for your company. You can’t expect to keep your job or a large budget if management doesn’t believe what you are doing is helping the business accomplish its goals. With everything you have going on, sometimes it can be difficult […]

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Infographics Marketing & Sales

Infographic: How Marketers Use Mobile

We all know that smartphones and tablets are everywhere. Ignoring the mobile traffic to your brand’s website can be a serious mistake. Learn how marketers are taking advantage of the mobile revolution:   [hs_action id=”6635″]

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Article Marketing & Sales

Top 3 Metrics Your Marketing Department MUST Track

We all know that solid data is the foundation of solid decision making. If only it were that simple. A tool like Google Analytics or your marketing automation platform will track a plethora of numbers for you. Bounce rates, unique visitors, average time on page, page views, social shares, comments, form submissions, leads generated, and […]