storytelling | Randall Reilly - Part 2
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Article Marketing & Sales

The Science of Storytelling, Part 2

Yesterday we looked at how storytelling affects the brain. We saw how the brain reacts to storytelling like you are part of the story. If you missed it, you can find that post here. Today, we’re going to take a step forward though. Your brain sharing emotions and reacting to storytelling is extremely useful, but […]

Categories
Article Marketing & Sales

The Science of Storytelling, Part 1

In our modern digital age, people are inundated with advertising. It’s everywhere. You see ads on websites, television, radio, magazines, and even apps. It’s hard to stand out when you’re doing the exact same thing as everyone else. Science has proven that marketers must use storytelling as part of their content marketing programs. As humans, […]