The process of turning potential customers into active buyers can look pretty similar for many businesses in the B2B world. You are familiar with the process. It is the sales/conversion… read more →
We talk quite a bit about Facebook on here. Rightfully so, because whether you’re in trucking, construction, or recruiting, that’s still the most bountiful social kingdom in which to find… read more →
Targeting an audience on Facebook is difficult. A recruiter can create the greatest ad possible, one that can convert like a champ, but that doesn’t matter if it isn’t getting… read more →
YouTube is one of the best channels for marketers to reach their audiences. However, there are a lot of things that have to be taken into account to achieve success.… read more →
What is the Recruiting Lifecycle The Recruiting Lifecycle is a method for improving your driver recruiting. More specifically, it’s the different stages that drivers go through when making an application… read more →
You use a lot of different tools to get in front of the right prospects at the right time. But if you aren’t using targeted advertising, you’re missing out on… read more →
We give a lot of consideration to connecting and engaging with your audience. Those are important steps in the Sales Lifecycle, and considered by many marketers to be the most… read more →
In the past, you probably used verified media audiences and, possibly, event registration statistics to determine where you would invest your marketing budget. Once you found the magazines and events… read more →