The process of turning potential customers into active buyers can look pretty similar for many businesses in the B2B world. You are familiar with the process. It is the sales/conversion lifecycle or funnel: Target: Identify who you want to reach. Connect: Connect with them through your advertising on various platforms. Engage: Sort through leads and […]
Tag: targeting
We talk quite a bit about Facebook on here. Rightfully so, because whether you’re in trucking, construction, or recruiting, that’s still the most bountiful social kingdom in which to find and target prospects. But we’ve noticed an uptick in the popularity of LinkedIn in recent years through our brand-specific Reader Profiles and Connectivity Studies. We’ve […]
Targeting an audience on Facebook is difficult. A recruiter can create the greatest ad possible, one that can convert like a champ, but that doesn’t matter if it isn’t getting in front of the right drivers at the right time. And, yes, the right time is key. The truth is most recruiters and, broadly speaking, […]
YouTube is one of the best channels for marketers to reach their audiences. However, there are a lot of things that have to be taken into account to achieve success. For instance, a killer script, compelling imagery, and the best story are all necessary for a great video. And that’s just the creative! Blog: 5 […]
What is the Recruiting Lifecycle The Recruiting Lifecycle is a method for improving your driver recruiting. More specifically, it’s the different stages that drivers go through when making an application decision. It can help you more effectively recruit the drivers you need by addressing each stage of the journey. There are 4 stages to the […]
You use a lot of different tools to get in front of the right prospects at the right time. But if you aren’t using targeted advertising, you’re missing out on a great chance to generate quality leads for your sales team. Let’s talk about one of the biggest missed opportunities for commercial vehicle dealerships, advertising […]
We give a lot of consideration to connecting and engaging with your audience. Those are important steps in the Sales Lifecycle, and considered by many marketers to be the most difficult. However, if you aren’t correctly identifying and targeting your audience, you are limiting the effectiveness of your marketing. If one phase of your Sales […]
In the past, you probably used verified media audiences and, possibly, event registration statistics to determine where you would invest your marketing budget. Once you found the magazines and events that would help position you in front your audience, you would place your ads and set up your booth. Then all you could do was […]