Shifting buyer behavior isn’t an exact science. After all, you’re often trying to sway the opinions, choices, and ideas of real people with a wide-range of experiences. But that doesn’t mean it’s impossible. In fact, there are a number of tactics you can employ to shift the behavior of your buyers, fight brand loyalty of other brands, and improve the overall sales and marketing efforts of your business.
The average B2B purchase takes up to six weeks and four decision makers to complete, and even more for heavy equipment. But you can and should start marketing to those decision makers much earlier in the buying process. Use data insights to pinpoint who will be shopping for what, and when the best time to […]
To be effective, your marketing must not just reach your prospects; it has to align with the individual states of the buyer’s journey to influence them. To properly align with the buyer’s journey, you also need to make sure you understand exactly what your buyer is going through. How to understand the buyer’s journey While […]
You’ve got great products and a stellar marketing strategy, but customers still aren’t buying from you. Something is clearly derailing the buyer’s journey. Here’s how you can clear the roadblocks from your customers’ paths through all three stages of the buyer’s journey straight to your business. Awareness 1. Inconsistent branding Your brand’s identity should be […]
Wouldn’t it be a game changer if you could predict when and what equipment your prospects were planning to buy? As the coronavirus (COVID-19) leads some prospects to reevaluate or cut back on their expenses, identifying the best prospects for your company is an important factor in future growth. To experience significant success selling equipment, […]
It used to be difficult, and in some ways, impossible to pinpoint what led to your success and failures in your marketing. You couldn’t tell what you were doing right or wrong, or whether you were investing your marketing spend in the right areas. Fortunately, that’s changed vastly over the years thanks to the surplus […]
There is a short answer to this question, but I’m not going to give it to you right now. Why? Because without context, it might not make a lot of sense. We will get there though, I promise. You do need to know this now: when I say sales collateral, I am talking about a […]
Events are an old marketing technique. From the forums of ancient Rome to the World’s Fairs of the 19th and 20th centuries, business owners, inventors, and marketers have been taking advantage of events to sell or display products for hundreds and thousands of years. Despite their storied history, events have stayed mostly the same. Sure, […]