Today we’re discussing a topic that’s near and dear to my heart — editing. I worked as an editor for about five years at my last job. It was an… read more →
I tend to get into a rhythm with marketing campaigns. Upload my list into Facebook, send out an email campaign, download this whitepaper, and allow for inbound conversions. Sometimes in… read more →
Many of us spend more time with our co-workers than we do our own families. Sharing a communal workspace with other human beings can be a drag, but it can… read more →
Expertise. Authority. Trustworthiness —> E.A.T. For those intrepid digital swashbucklers unafraid to plumb the depths of data, analytics, advertising, and search engine optimization, Google is a majestic dreamland. It’s richly… read more →
The NFL season has begun in earnest. And that means millions of Americans are spending their Sundays and Monday nights huddled around TV watching football. It also guarantees that millions… read more →
The marketing and advertising industry is constantly changing, leading to a seismic shift in the industry over the past 20 years. We’ve seen rapidly changing media behaviors, the rise of… read more →