Are Your Driver Recruiters Missing Opportunities?
Fleets are constantly looking for ways to garner new quality leads. No matter how successful fleets are at acquiring leads, what they do with those leads and how they handle them is really important. How are your leads being handled by recruiters? In previous articles we’ve discussed some areas that recruiters constantly struggle with. For […]
Which Recruiting Lead Types are Right for You?
Fleets and their recruiting partners have several options for how they acquire the leads they need. These tactics can all have their own advantages and disadvantages. The key to determining which leads types work best for you. Let’s briefly touch on some of the more prevalent ways fleets come into leads. [hr style=”3″ margin=”40px 0px […]
Owner-Operators vs. Company Drivers
When talking about driver recruiting it’s important to recognize the differences and similarities in the two main subsets of drivers. Owner-operators and company drivers. [one_half][/one_half][one_half_last][/one_half_last] Just as with fleets themselves, both sets of drivers have different needs and goals. Knowing what they have in common and where they differ can be helpful to fleets and […]
Winning at Truck Driver Recruiting With Performance Marketing
Performance marketing has changed the way modern marketers are approaching digital marketing and it’s easy to see why. For years marketers actually paid in advance for the ad placements with absolutely no guarantee as to how effective it would be. The primary goal was to get it in front of as many eyes as possible […]
Effective Driver Recruiting Content Starts With Quality
Today’s trucking fleets are all competing for the same drivers. Whether you are just trying to net the most quality drivers possible or more focused on specifically landing more niche drivers (flatbed, team, women, or former military), fleets need to find a way to reach the desired prospective drivers. One way fleets and recruiters can […]
Are Your Numbers Lying to You?
There are many options available to fleets and their recruiting partners when it comes to how they approach their recruiting efforts. There are many viable options and approaches available. With so many possibilities out there, how can you get the most for your money? Some have become fixated on numbers such as cost per lead […]
The Top 4 Digital Trends for Recruiting Truck Drivers
Recruiting truck drivers can be daunting and that’s understandable.Recruiting truck drivers is not exactly the easiest thing to do these days. But there’s hope. Light at the end of the tunnel, if you will. Looking at the big trends that affect driver recruiting can give you insight into some of the best ways to reach […]
How Can Driver Recruiters Reach the Millennials?
As each year passes, more and more qualified and experienced drivers are approaching retirement. The industry has been hit with a shortage that is being exacerbated by truckers leaving the industry at a higher rate than they can be replaced. According to the ATA’s Truck Driver Shortage Analysis From 2015 (PDF), the average age of […]
3 Ways to Improve Your Driver Recruiting with Marketing Principles
What exactly does marketing have to do with driver recruiting? On the face of it, they seem like two entirely separate subjects. Marketing is all about reaching potential customers and if successful, hopefully forming a positive relationship with them. Does that sound familiar? What if we replace customers with drivers? “Reaching potential customers (drivers) and […]
Don’t Let Inefficiency Kill Your Recruiting
The competition between fleets over qualified drivers can be fierce. Fleets have tried everything from sign-on bonuses, higher pay rates, and even more time off the road to try and entice prospective drivers and gain a competitive edge. Over the past few months we’ve looked at a few possible solutions recruiters could embrace to secure […]
