Does Lead Attribution Really Matter?
When it comes to getting the most out of your driver recruiting campaigns, lead attribution can be a vital part of the equation. We recently spoke about several of the different kinds of attribution models available to you. If you missed that one or just want a quick refresher, you can find that video here. […]
How Do You Know if Your Driver Recruiting Campaigns Are Working?
You put a lot of time, effort, and money into your driver recruiting campaigns. So, how do you know if your campaigns are actually working and your spend is being put to good use? It all starts with data. Randall-Reilly has developed two tools, Campaign Hub and Lead Match, designed to give you fast, easy, […]
Mistakes Your Driver Recruiters Need to Avoid (Part 3)
To get the most out of your driver recruiting you need to know what kind of pitfalls to avoid. That’s exactly what we’ve been going over for the past few weeks. Today we wrap up our series with Mistakes Your Driver Recruiters Need to Avoid (Part 3). Listen to the Audio Version Watch Parts 1 […]
Mistakes Your Driver Recruiters Need to Avoid (Part 2)
Today we continue our Randall-Reilly Review video series covering some common mistakes your driver recruiters need to avoid. Being well-informed and knowing what NOT to do can help your recruiters better utilize their time and make the most of their recruiting conversations. Miss part one? No problem! You can check it out at any time […]
Average Lifetime Value of Drivers: What Metrics Matter?
Listen to the article: Average Lifetime Value? What is it? Why should you care? Average lifetime value is the amount of revenue generated by a driver. You may think of this as primarily a function of operations, but those in recruiting can have a significant effect. Put simply, the more efficiently you bring in quality […]
Mistakes Your Driver Recruiters Need to Avoid (Part 1)
Sometimes it can be extremely difficult to pinpoint exactly what the best thing to say is or what approach recruiters should take. In fact, it’s often easier to start by looking at the things you need to avoid. And that’s exactly what we’ll be doing over the course of the next few weeks with our […]
Your Lead Attribution Has Been Weighed, Measured…and Found Wanting
Do you know where your driver leads are coming from? Being able to accurately track data and measure exactly where your leads are coming from allows you to pursue and hire more QUALITY drivers. In today’s video we’ll cover some of the most common attribution models used to track leads today. Listen to the Audio […]
How to Talk About Your Recruiting Budget
Listen to the article: Unless your fleet has zero turnover and no plans to grow, odds are you have to spend some money recruiting truck drivers. Which means you probably have a budget with which to recruit said truck drivers. And unless you own the fleet, you probably have to ask for that budget from […]
How to Hire Quality Drivers
Don’t make the mistake many fleets make by thinking more leads automatically means more hires. Your recruiting needs to be more than just about numbers. It needs to be about QUALITY. Find the best drivers for your needs. Watch today’s video to find out more! Listen to the Audio Version
Stop Letting Your Driver Leads Go Cold
If you fail to convert your leads into hires, you are never going to be able to reach your recruiting goals. If you are struggling to get the hires you are after are you falling short because you have a lack of leads, or are you failing to convert leads you’ve already generated? Stop letting […]
