Congratulations! Your strategy for generating driver leads is a success. You’re putting your budget in the right places and getting the attention of the right drivers. How wonderful would life… read more →
Leads, leads, leads! When it comes to driver recruiting that seems like all anyone ever wants to talk about. How many leads can I get? How much will it cost… read more →
Everyone knows campaign tracking is important. But when it comes down to it, most fleets are only using tracking to try and save money instead of figuring out why their… read more →
Nothing is more frustrating than putting time, effort, and money into your recruiting and still falling well short of your goals. Unfortunately, this is a feeling that many trucking fleets… read more →
With this, the final installment of our flipping the recruiting funnel series we end at the beginning. The target phase. If you’re not up to speed, you can check back… read more →
Your window of opportunity to nominate your pick for the 2018 Trucking’s Top Rookie Award is closing soon! All nominations must be submitted to Truckers News by 5 p.m. ET… read more →
Welcome back to the flipping the recruiting funnel series. This week we will be taking a closer look at the connect phase. If you’re new to the series and want… read more →
We’ve been discussing the idea of approaching your recruiting in a different manner the past several weeks. We’ve already covered the basic idea of flipping the recruiting funnel and the… read more →
Welcome back to our ongoing series covering the recruiting funnel. The purpose of these articles is to try and help you gain a new perspective on how you approach and… read more →
In the introduction to this recruiting funnel series, I briefly touched on what the marketing/sales funnel is and how it relates to your recruiting. As we move forward I will… read more →