6 Stats Every Driver Recruiter Needs to Know
Part 2 of 3: Stats About Company Drivers Every Recruiter Needs to Know
In case you missed it, part 1 of this series is a great place to start. The information in this series comes from the 2014 Company Driver Connectivity Report. If you haven’t read this research yet, you certainly should. But for now, let’s focus on just one piece of this research. Of course, just knowing […]
5 Essential Statistics for Recruiting More Owner-Operators
Surveys estimate there are a third fewer owner-operators on the road right now than there were in 2008. But of course the shortage is just the beginning of your problems. We have compiled the 5 most important statistics from the 2014 Overdrive Connectivity Study to help you recruit owner-operators. [hr style=”3″ margin=”40px 0px 40px 0px”] […]
Part 1 of 3: Stats About Company Drivers Every Recruiter Needs to Know
Hopefully you have already downloaded the 2014 Company Driver Connectivity Study and read it thoroughly. If you haven’t, go ahead and do that. Its fine. I’ll wait…. You’re back? Great! So now you have all of this knowledge about how company drivers consume content, use the internet, and look for jobs. The next step is […]
Marketing to Owner-Operators: Print Advertising Tops the List
Marketing is a science, one which requires almost continuous research, data, and experimentation to be successful. The goal of this scientific marketing research is to find the best ways to consistently connect, engage, and convert your audience. It can be difficult, but it’s also very rewarding to accomplish your specific campaign wins. If you’re trying to […]
3 Creative Ways to Recruit More Student Drivers
According to the American Trucking Association’s Benchmarking Guide for Driver Recruitment and Retention, retirement is the leading cause for drivers leaving the workforce. An estimated 37% of new drivers entering the workforce are replacing those retiring, limiting potential growth in the pool of available drivers. In response, many fleets have placed an emphasis on hiring […]
Getting Back to Basics: Truck Stop Strategy
My grandfather was an owner-operator, actually the first to ever lease onto Comtrak Logistics (now Hub Group Trucking). When I was young, he would run regional routes from our little town in northwest Alabama to Birmingham, Memphis, and a few other cities never more than a few hours away. Every day he and a couple […]
3 Ways to Use Content Marketing to Recruit More Drivers
Driver recruiters, you are awesome. For about a decade, you have had to fight and scrape to keep your fleets fully staffed, despite driver turnover hitting between 70 to 120% and shrinking budgets. But that doesn’t mean you can relax. The industry outlook isn’t improving. That means you need to find new, more effective ways […]
Why is Driver Recruiting So Expensive?
As the driver shortage continues to increase the demand for highly qualified drivers, fleet owners are focused on how recruiting is affecting their bottom lines. That means that driver recruiters have to find ways to make their recruiting efforts more effective. However, with driver turnover hitting around 96% last year, recruiters are forced to hire […]
5 Key Takeaways From the 2014 Company Driver Connectivity Report
For most fleets, the bulk of your driver employees are probably made up of company drivers and not owner-operators. Not only are there more company drivers, but they are also much easier to recruit than their truck owning counterparts. Just knowing you need to recruit company drivers is not enough. Research can provide you with […]
