truck drivers | Randall Reilly - Part 19
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Article Recruiting

3 Habits of Truck Drivers That Every Recruiter Should Know

There are a lot of marketing principals that apply to driver recruiting. But if there is one that is more important than any of the others, it might be: Know your audience. You can have cutting edge online marketing, savvy social networking, and spend thousands exhibiting at events. But if you don’t know the audience you […]

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Article Recruiting

5 Ideas For Recruiting Drivers Through Events

As we all know, drivers are in high demand. Every fleet in the country is looking to recruit as many drivers as they can from a very limited pool of potential employees. It’s a tough time to be a driver recruiter. However that doesn’t mean that you can’t be successful. It just means that you […]

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Article Recruiting

4 Ways to Recruit Drivers at Truck Stops

The concept isn’t complicated. Where can you find truck drivers? I bet you’ll find a few at truck stops. That seems logical. But sarcasm aside, it isn’t quite that simple, is it? Yours and every other fleet needs to get in front of the same drivers. There are so many ways to reach drivers at […]

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Article Recruiting

Why Is It So Difficult to Recruit Owner-Operators?

If your fleet is just now getting into recruiting owner-operators, or if you have been doing it for years there is a special challenge when it comes to getting these drivers on board and keeping them there. Some surveys estimate that there are a third fewer owner-operators on the road right now than there were […]

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Article Recruiting

Are Driver Recruiters Really Marketers?

Yes. I’m glad we cleared that up. Many of you have probably read 3 Marketing Principals to Help you Recruit Truck Drivers. But there aren’t just 3 marketing principals that can help you be a better driver recruiter. If you are a recruiter, you are a marketer. Hopefully this revelation doesn’t worry you because it is […]

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Article Recruiting

Top 10 things you need to know about recruiting drivers.

Finding and hiring qualified drivers is one of the fleet owner’s biggest challenges. As the economy starts to recover the need to get those trucks rolling again is essential to your business’ success. Here are 10 tips to help you create the perfect driver-recruiting checklist: 1. Have a strategy for targeting truck stops. 2. Always […]

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Article Recruiting

Do online banners work for recruiting drivers?

The simple answer is yes. But I will take the time to plead my case to you. Let’s start with a simple fact. 67% of all professional drivers are online daily. If you add in the drivers that use the internet at least weekly, the number increases to around 90%. First Point: 90% of drivers […]

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Article Recruiting

The Most Important Metric to Track When Recruiting Truck Drivers

I know I should bury the lead so that you read the entire way down the page, but I can’t help myself. Cost Per Hire (CPH) is the most important metric for a recruiter to track. How do you figure out your cost per hire? Of course, that is easy. Take the amount you spent […]

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Article Recruiting

Are you spending enough on driver recruiting?

  You make money when freight gets moved. Freight isn’t moved unless someone is hauling it. These are not earth shattering revelations. Every carrier in the world  knows these things. Yet, their recruiting budgets don’t reflect these revelations. If you don’t know your cost of advertising per hire, you should. How to assess that cost […]

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Article Recruiting

3 Marketing Principles to Help You Recruit Truck Drivers

What is marketing at its core? Marketing isn’t just an art, it isn’t a necessary evil, and it certainly isn’t a synonym for public relations. At the end of the day, marketing is selling a product to an audience. Many things about marketing are universal. It doesn’t matter if you are marketing toothpaste or headphones […]