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Nominations for 2018 Trucking’s Top Rookie Award Closing Soon!

Trucking's Top Rookie Nominations Open

Your window of opportunity to nominate your pick for the 2018 Trucking’s Top Rookie Award is closing soon! All nominations must be submitted to Truckers News by 5 p.m. ET Friday, June 29, 2018. That’s this Friday! If you haven’t nominated your pick for this year’s top rookie you still have time. [box] Nominees will […]

Flipping the Recruiting Funnel – Connect Phase

The Recruiting Funnel - Connect Phase

Welcome back to the flipping the recruiting funnel series. This week we will be taking a closer look at the connect phase. If you’re new to the series and want to catch up on anything you’ve missed you can refer back to the previous articles covering the recruiting funnel, average lifetime value, convert, and engage […]

Flipping the Recruiting Funnel – Engage Phase

Flipping the Funnel Series - Engage Graphic

We’ve been discussing the idea of approaching your recruiting in a different manner the past several weeks. We’ve already covered the basic idea of flipping the recruiting funnel and the concept of average lifetime value. Last week we began covering the funnel itself with the convert phase. This week we move on to the engage […]

Flipping the Recruiting Funnel – Convert Phase

Conversion rate metrics dashboard

Welcome back to our ongoing series covering the recruiting funnel. The purpose of these articles is to try and help you gain a new perspective on how you approach and think about your driver recruiting. Flipping the funnel and beginning at the end will help you identify and keep your goals in mind. We’ve already […]

Flipping the Recruiting Funnel – Average Lifetime Value

Hand holding pen overlaid by Lifetime Value graphic

In the introduction to this recruiting funnel series, I briefly touched on what the marketing/sales funnel is and how it relates to your recruiting. As we move forward I will cover one step of the recruiting funnel in each installment of this series, covering common mistakes made in these stages as well as pointing out […]

Nominations Now Open for 2018 Trucking’s Top Rookie Award

Trucking's Top Rookie Nominations Open

Nominations are now open for the 2018 Mike O’Connell Trucking’s Top Rookie Award presented by Truckers News. Ten finalists will be named July 30, and 2018’s top rookie will be announced Aug. 24 at the Great American Truck Show in Dallas. All nominations are due in to Truckers News by the close of business at […]

Flipping the Recruiting Funnel – Introduction

Chalkboard drawing of leads going into a business funnel and coming out as money

We’ve talked about the similarities between marketing and recruiting truck drivers a few times here. The articles, 3 Ways to Improve Your Recruiting with Marketing Principles and Content Marketing is the Secret Weapon for Effective Recruiting, are two such articles that delve into how taking basic marketing strategies and applying them to your recruiting can […]

How to Stay on Top of the Shrinking Driver Pool

Drivers Wanted ad

This year, a concern has been raised in the driver recruiting world and it’s bringing up very specific questions, many of which we’ve heard from our clients. Why is cost-per-hire going up? Why is cost-per-lead more? Why is the number of hires going down though there’s been no change in yearly/monthly budget? It would be […]

A Comprehensive Look at Retargeting for Recruiting

Recruiting with Retargeting

The average conversion rate for websites is slightly over 2%. So only about 2% of website visitors convert when they visit websites. Through the results of our recruiting lead generation efforts, we’ve found the percentage is a little higher for drivers. 10-15% of drivers convert. Though that percentage is better than the general conversion rate, […]

Is Data the Missing Piece of Your Recruiting Strategy?

Understanding Lead Velocity

Being able to effectively gather, analyze, and use data is a crucial part of operating a successful recruiting campaign. Raw numbers tell you part of the story, but to truly achieve maximum potential with any campaign it’s necessary to dig deeper into the plethora of data available. No matter how you go about analyzing this […]