Trucking Data | Randall Reilly - Part 34
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Article Recruiting

What is Your Favorite Driver Recruiting Lead?

If you are a driver recruiter, and I assume you are, then you are awesome. Because of your efforts to keep your trucks on the road, your company has survived probably the worst driver crisis in the history of the industry. That is impressive, and you should be commended for you results. Congratulations! However, you […]

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Article Recruiting

3 Habits of Truck Drivers That Every Recruiter Should Know

There are a lot of marketing principals that apply to driver recruiting. But if there is one that is more important than any of the others, it might be: Know your audience. You can have cutting edge online marketing, savvy social networking, and spend thousands exhibiting at events. But if you don’t know the audience you […]

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Article Recruiting

5 Ideas For Recruiting Drivers Through Events

As we all know, drivers are in high demand. Every fleet in the country is looking to recruit as many drivers as they can from a very limited pool of potential employees. It’s a tough time to be a driver recruiter. However that doesn’t mean that you can’t be successful. It just means that you […]

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Article Marketing & Sales

You’re Using Data to Market? Good, But Don’t Stop There!

So you are using data to target your audience so that you can better utilize the next stages of the sales lifecycle. That’s great. Most likely you are seeing higher conversion rates and greater lead generation as a result. You can’t argue with success, but you can improve upon it. Understanding that data is necessary […]

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Article Marketing & Sales

Ten Tactics for a Dealer’s Sales Training Playbook

Whether its football, hockey or badminton, a team can’t win without a coach and a lot of practice. Even the best players won’t find themselves at the goal line without the fundamentals. How can we expect our sales teams to win without sales training? Successful sales teams have a lot in common. Follow these ten […]

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Article Recruiting

4 Ways to Recruit Drivers at Truck Stops

The concept isn’t complicated. Where can you find truck drivers? I bet you’ll find a few at truck stops. That seems logical. But sarcasm aside, it isn’t quite that simple, is it? Yours and every other fleet needs to get in front of the same drivers. There are so many ways to reach drivers at […]

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Infographics Marketing & Sales

INFOGRAPHIC: How is the trucking industry consuming information?

Marketing should be as simple as setting up an email campaign, sending it out, and then waiting for the uproariously positive and voluminous response to come rolling in. Well, maybe it’s not always like that. But knowing your audience’s preferred devices, active hours online, or even attitudes towards things like QR codes can help you […]

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Article Recruiting

Why Is It So Difficult to Recruit Owner-Operators?

If your fleet is just now getting into recruiting owner-operators, or if you have been doing it for years there is a special challenge when it comes to getting these drivers on board and keeping them there. Some surveys estimate that there are a third fewer owner-operators on the road right now than there were […]

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Article Recruiting

Are Driver Recruiters Really Marketers?

Yes. I’m glad we cleared that up. Many of you have probably read 3 Marketing Principals to Help you Recruit Truck Drivers. But there aren’t just 3 marketing principals that can help you be a better driver recruiter. If you are a recruiter, you are a marketer. Hopefully this revelation doesn’t worry you because it is […]

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Article Marketing & Sales

3 Ways to Use Data to Market to the Trucking Industry

The better you target your ads, the bigger the ROI. Spending money on an ad that isn’t targeted is like playing the penny slots at a casino. Is it possible that you will make some money? Sure, but if you do the payoff will probably be small. The secret to efficiently spending your marketing budget […]