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2014 CCJ Spring Symposium Recap

CCJ Spring Symposium Recap

While the 2014 CCJ Spring Symposium in Nashville Tenn. concluded May 23rd, many of the topics covered by the panels and keynotes speakers, Tucker Carlson and Dr. Michio Kaku, remain relevant. Below are summaries of five of the symposium highlights. [hr style=”3″ margin=”40px 0px 40px 0px”] TCA Chairman Dunn: Image critical to future success   In […]

3 Must Haves For a Comprehensive Driver Recruiting Campaign

hired graphic

If you have ever put together a puzzle, you know how challenging it can be. There are hundreds of tiny pieces that have to be put into place. Otherwise your final picture won’t be perfect, or you won’t even be able to finish it. Driver recruiting campaigns are just like a puzzle. If you don’t […]

Where Should You Use YouTube Videos to Recruit Drivers?

taking a photo with a phone

As a recruiter, you also have to be a marketer. You probably know this, but it’s important to be reminded every so often. Lately recruiting has been a tough business; so it’s more important than ever to remember you are a marketer. You have a responsibility to keep your trucks on the road by hiring […]

Can You Write Away Your Driver Recruiting Problems?

typing on a keyboard

The driver shortage has changed the way you recruit. If you have been recruiting drivers for a while, you know exactly what I’m talking about. If you’re new to the profession, then you have been forced to get adjusted to the difficulties. It’s the new norm. Either way, you’re now a marketer. Marketing tools are […]

How to Recruit Drivers on Social Media

Uncle Sam

In a crucial recovery period for the U.S. economy, many recruiters are finding hiring is time-intensive but easy. Full time, minimum wage jobs have hundreds of applicants in many markets. But as a driver recruiter, you probably know things aren’t so easy in the trucking industry. Though many outsiders may not realize it, the truck […]

3 Reasons Why You Should Use YouTube to Recruit Drivers

3 Reasons Why You Should Use YouTube to Recruit Drivers 3

The current driver shortage is making things difficult to keep trucks on the road, to say the least. As a driver recruiter you have to be willing to use every resource possible to make sure your trucks keep hauling freight. Marketing offers a number of ways to do this, many of which you are probably […]

What is Your Favorite Driver Recruiting Lead?

Mobile Devices

If you are a driver recruiter, and I assume you are, then you are awesome. Because of your efforts to keep your trucks on the road, your company has survived probably the worst driver crisis in the history of the industry. That is impressive, and you should be commended for you results. Congratulations! However, you […]

3 Habits of Truck Drivers That Every Recruiter Should Know

Napier

There are a lot of marketing principals that apply to driver recruiting. But if there is one that is more important than any of the others, it might be: Know your audience. You can have cutting edge online marketing, savvy social networking, and spend thousands exhibiting at events. But if you don’t know the audience you […]

5 Ideas For Recruiting Drivers Through Events

truck driving on the road

As we all know, drivers are in high demand. Every fleet in the country is looking to recruit as many drivers as they can from a very limited pool of potential employees. It’s a tough time to be a driver recruiter. However that doesn’t mean that you can’t be successful. It just means that you […]

4 Ways to Recruit Drivers at Truck Stops

full_worlds-largest-truck-stop

The concept isn’t complicated. Where can you find truck drivers? I bet you’ll find a few at truck stops. That seems logical. But sarcasm aside, it isn’t quite that simple, is it? Yours and every other fleet needs to get in front of the same drivers. There are so many ways to reach drivers at […]