trucking industry | Randall Reilly - Part 29
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Article Recruiting

8 Things An Integrated Driver Recruiting Campaign Must Have

What does your typical truck driver look like? If you’re honest, there really isn’t a professional driving type. The demographic varies greatly between age, gender, and experience. This variance in demographic must be considered when crafting your recruiting strategies. Another aspect to consider is how many impressions are needed before a driver is willing to […]

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Article Marketing & Sales

3 Factors in Deciding to Attend a Fleet Event

There are a lot of fleet events throughout the year. Some big, some small, all a little different. So how do you choose which event to attend? When I’m attending an event, I take a look at three main factors to help me decide. 1. Who else is attending the fleet event? This may seem […]

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Article Marketing & Sales

Are your campaigns mobile-ready?

According to the 2012 Trucking Connectivity Report more than 65% of drivers access the internet via mobile devices at least once a day. More than 72% of owner-operators and 77% of fleet executives  reported the same. Whoever you’re wanting to reach in the trucking industry, odds are they are getting online, checking their emails, updating […]

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Article Marketing & Sales

Geo-Fencing for Independent Repair Facilities

What is the worst thing that can happen while on the road? Car trouble, duh! You’re stranded without any help, armed only with a cell phone. Now, imagine you are a professional driver with a broken down behemoth class 8 truck. Your Camry with a flat tire doesn’t seem like such a big deal anymore. […]

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Article Marketing & Sales

Is print still important to the trucking industry?

Often we talk about the importance of targeting your marketing, using cutting-edge platforms  and tools, getting social, and keeping up with new trends. So where does good ol’ fashioned print fit into this spectrum? Can you target niche-audiences with print? Can you track print? Does it actually affect your bottom line? We think so. . […]