trucking research | Randall Reilly
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Article RE - Featured Content RE - Featured Episode Recruiting Research & Reports

Where Have All the Truckers Gone?

If there was a dive bar for driver recruiting professionals, it’s easy to imagine a bunch of marketing directors, terminal managers, and VPs of operations sitting around, cracking open a few cold ones, and asking each other, “Where have all the truckers gone? Our applicant tracking systems have gone dry.”

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Article Marketing & Sales

Free Research to Empower Your Marketing

Rule Numero Uno: Empower the Customer Whether you are writing a blog (this just got meta!), creating products, or cold calling prospects, you need to keep your message focused on empowering your customer. If you’re going to empower your customer it is vital that you know their pain points. The Story Wars Our marketing department […]

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Article Recruiting

August 2013 Trucking Industry MarketPulse

What’s the pulse on the trucking market right now? We conducted some research surveying for-hire trucking executives in August 2013 to find out what their thoughts are on business conditions. What were their top concerns and thoughts on equipment? Are they what you expected? Let us know in the comments! Key Findings: How do the […]

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Article Marketing & Sales

How Often Do Fleet Executives Check Their Email?

Here’s a quick tidbit as part of our countdown to the release of the full 2012 Trucking Connectivity Report on Wednesday. How can you reach a fleet executive? With more than half being over 55 what can you use? Telegram. . . carrier pigeon. . .fax? Well Mr. Generation X, it seems your ageism has […]

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Article Marketing & Sales

Which Mobile Platform is Most Popular with Company Drivers?

Here’s a quick tidbit as part of our countdown to the release of the full 2012 Trucking Connectivity Report on Wednesday. I won’t try tell you that all drivers are active social media users, tweeting and posting away at exponential rates. However the majority are on on social media. And an even bigger segment of […]