Trucking | Randall Reilly
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RE - Featured Episode Recruiting Research & Reports Weekly Report

Weekly Driver Recruiting Report – June 15, 2022

The Weekly Report brings you updated data on recruiting metrics including click, search, and spot rates, plus a new story of the week. This week’s story – California’s new AB 5 law would effectively ban the traditional owner-operator model in the state.

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Digging Deeper RE - Featured Content Recruiting Video

Digging Deeper with Dave | “The Four Principles of Marketing”

Dave welcomes his all-time favorite guest for a very special edition of Digging Deeper. He and his mystery guest (watch to find out who it is) will cover the core principles of marketing, and go over how they can be applied to driver recruiting.

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Article Monthly Trend Report RE - Featured Content Recruiting Research & Reports

May 2022 – Driver Recruiting Trends

The May 2022 Driver Recruiting Trend Report is sourced from truck driver recruiting campaigns managed by Randall Reilly. Recent trends are detailed below in an effort to review driver employment activity.

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RE - Featured Episode Recruiting Research & Reports Weekly Report

Weekly Driver Recruiting Report – June 1, 2022

The Weekly Report brings you updated data on recruiting metrics including click, search, and spot rates, plus a new story of the week. This week’s story – Used truck prices continue to slide, but older trucks show some pricing relief.

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Monthly Trend Report RE - Featured Content Recruiting Research & Reports Research & Reports

April 2022 – Driver Recruiting Trends

April 2022 Driver Recruiting Trends. The following metrics are sourced from truck driver recruiting campaigns managed by Randall Reilly. Recent trends are detailed below in an effort to review driver employment activity.

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Digging Deeper RE - Featured Episode Recruiting Video

Digging Deeper with Dave | “TikTok, Boomers, Zoomers, and You”

A pair of Randall Reilly Digital Marketing Strategists, Kyle Jernigan and Zack Flippo, join Dave to talk about all things TikTok. Should you be on it? Is it really effective? How should you use if for driver recruiting? Our intrepid trio cover all that and more on the latest edition of Digging Deeper!

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Article Monthly Trend Report RE - Featured Episode Recruiting Research & Reports

March 2022 – Driver Recruiting Trends

March 2022 Driver Recruiting Trends. The following metrics are sourced from truck driver recruiting campaigns managed by Randall Reilly. Recent trends are detailed below in an effort to review driver employment activity.

Categories
RE - Featured Episode Recruiting Research & Reports Weekly Report

Weekly Driver Recruiting Report – March 2, 2022

The Weekly Report brings you updated data on recruiting metrics including click, search, and spot rates, plus a new story of the week. This week’s story – New apps built around AI are attempting to solve the problem of excessive driver downtime.

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Article Monthly Trend Report RE - Featured Content Recruiting Research & Reports

February 2022 Monthly Driver Recruiting Trends

January’s overall average cost per lead (CPL) dropped 11% month-over-month (MoM) to its second lowest level since last March (only August’s was lower). Through the first half of February[1], average CPL is on pace to decline further, but historically the trend has been for lead costs to tick upwards in the back half of the month.

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Article RE - Featured Content Recruiting

The Currency of Fleet Reputation (Part 2)

In a recent survey by Truckers News, the most popular way for a driver to research a fleet was by talking to other drivers. The second most popular method was looking at online reviews from other drivers! Almost 70% of all research done by drivers is just finding out if other drivers would recommend your fleet! All signs point to your referral rate being the truest measurement of a driver’s sentiment towards your brand.