Content Marketing for Recruiting Drivers: Yea or Nay?
Recruiting is essentially marketing. And if you have paid attention to marketing trends in the last five years or so, you have probably come across the concept of content marketing. It’s all the rage these days. But does it fit within the realm of recruiting truck drivers? The short answer is yes. However, it isn’t […]
What Does a Randall-Reilly Recruiting Campaign Look Like?
You’re in a bind. You have empty trucks just sitting there, and money’s flying out the door. You need drivers. You need your phones ringing off the hook. You need a plan. Sound familiar? We feel you! We hear some variation of this conundrum every day from clients across the country who are desperate to […]
Getting Recruiting and Marketing In the Same Boat, On the Same Page
In terms of day to day function, recruiting and marketing might seem, at best, like distant cousins. You have your recruiters over here doing their thing, working the phones, poring over apps and trying to get drivers in the door. Meanwhile in the other silo office quadrant, your marketers are busy building brands and blasting […]
Here’s How One Company Found the Diesel Techs They Needed
I opened the last article I wrote about diesel techs with a very pensive Paula Cole reference (‘Where have all the diesel techs gone?’). I don’t think we can top that today, so let’s just dive in. After all, I don’t wanna wait, for our lives to be over. Sorry not sorry. Back to diesel […]
Want to Attract More Drivers? Get Driver-Centric
Drive past any company truck on the interstate and you’re likely to see some variation of DRIVERS WANTED. Most trucks also feature a platitude like ‘We Love Our Drivers,’ which apparently is supposed to make drivers want to do a Jason Bourne-style leap from their current rig into the truck with the reassuring language on […]
Driver Recruiting Techniques: Keeping Up with the Times
It’s truly remarkable how drastically the world of driver recruiting has changed – just in the last few years. Long gone are the relatively straightforward pre-internet days, when recruiters relied on print ads, truck stop brochures, radio spots, billboards… and to a lesser extent Burt Reynolds and all his Smokey and the Bandit, bootleg Coors […]
3 Ways Driver Recruiters Can Save Money
This article is not about the causes of the driver shortage. We all know that there simply aren’t enough drivers out there to keep every fleet satisfied. I can’t solve the driver shortage, and neither can you. All we can do is weather the storm together. Like most storms, you’ll be fine if you have […]
Where Does Print Fit into Your Driver Recruiting Campaigns?
There are a lot of ways you can get your jobs in front of drivers. From email to paid search advertising to job match leads, not only can you reach drivers, but there are plenty of ways to measure the effectiveness of your efforts. The days of pushing out tons of ads and recruiting messages […]
Why Is My Cost-Per-Lead Going Up?
You’re sitting at your desk one day, looking through a stack of reports, when you see it. You stop. Your eyes widen. It’s an overview of your advertising spend, and your cost-per-lead has tripled! What happened? You have to answer the question now. Frantically you get on the phone with your different advertising and media […]
The Driver Shortage: Building a Budget that Meets Your Driver Recruiting Needs
Over the past few years, the touted driver shortage has become more than just an industry topic. Non-industry media, such as the Wall Street Journal and Fortune, have started reporting on the issue. Yet these are not earth-shattering revelations. You’ve known this is happening for quite a while, and you’re probably already feeling the pinch. […]
