Trucking | Randall Reilly - Part 30
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Article Marketing & Sales

B2B Editors Take Off the Kid Gloves

Advertisers played a large role in what content we produced. For decades, B2B journalists and marketers have had a mostly comfortable relationship: We reported on your positive news – new product introductions, plant openings, interviews with executives – but stayed mostly well away from anything with a whiff of negativity. Our role then was to […]

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Article Marketing & Sales

Showing Event Love in February

The construction & trucking industries can pack a lot of events into a short month! Below is a run down of the industries’ upcoming February events. CONSTRUCTION EVENTS ATTSA (American Traffic Safety Services Association) Expo February 21-25, 2014  |  San Antonio, Texas  | Henry B. Gonzalez Convention Center  What to Expect: This show covers every segment of the roadway […]

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Article Marketing & Sales

Banner Display Glossary for Trucking and Construction

Banner display is an effective tool in your digital marketing campaign. To make the most of your efforts and maximize your budget it is important to target prospects effectively and efficiently. Take advantage of the measurable tools and platforms that are available to you. Targeting correctly will allow you to find quality leads, expand your […]

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Article Marketing & Sales

4 Ways to Boost Revenue After the Sale of a Truck

As many dealers and OEMs know, the initial sale of a piece of equipment is the only the tip of the revenue iceberg. Service and repair after the point of a sale contribute greatly to  profits. In other words, repeat customers are your strongest driver of revenue. What can you the marketer do to develop […]

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Article Recruiting

How to Use a White Paper to Attract Drivers to Your Fleet

Your goal—to attract qualified, safe drivers—is one shared by every fleet owner. How can you stand out from the pack? One way is to use an informative, lively, downloadable white paper to attract the type of driver you’d like to hire and to generate valuable leads your team can pursue. If a trucker takes the […]

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Marketing & Sales Research & Reports

RESEARCH: 2012 Trucking Connectivity Report

Do you know what percentage of your target audience uses smartphones? Do fleet executives use social media? Do owner-operators check their email frequently? This report has your answers to those questions. Each year, our research department conducts and extensive research campaign to help marketers in the trucking and driver recruitment industries tailor their campaigns. And […]

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Article Marketing & Sales

ABM Announces GATS and GWTS in Top 50 Events

Like most industries, construction and trucking are the result of a spider web of connections and networks all working to build, transport, and accomplish tasks that keep us average joe’s fed, sheltered, and informed. Our events seek to bring these threads and networks together under one roof for education, entertainment, and networking. Two events that […]

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Article Recruiting

Will the World End Friday? It Would Without Trucks.

According to the Mayans, this Friday, Dec. 21, 2012, will be the Apocalypse, the complete and final destruction of the world. While the imminent end of the world is dubious at best, one thing is certain: If the nation’s 3 million trucks were to stop running, the world as we know it would grind to […]

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Article Recruiting

Who in Trucking Uses the Internet & Social Media?

When it comes to staying connected in the trucking industry, younger people tend to use the internet frequently. And they tend to use smart phones for purposes other than making phone calls and to use social media – no matter what industry segment they work in. Those are just some of the conclusions drawn from […]