How to Effectively Target Truck Drivers
Keeping your trucks on the road with the drivers you need is a difficult task. The driver pool of quality drivers is limited and every time a competing fleet hires a driver that limited pool becomes even smaller. How can you keep from falling behind? Today’s video will cover a few ways to help you […]
How Efficient is Your Driver Recruiting Process?
Are you efficient at managing your leads? You might say “yes” or “no” or you might not be sure. But the real proof of whether you are or not is in the number of hires you are able to produce. Even if you have the tightest, most buttoned-up recruiting process, changes and advancements in the […]
5 Characteristics of Successful Truck Driver Recruiting
As the competition continues to ramp up for quality drivers, fleets and their recruiting partners will need to be efficient and effective to successfully land the drivers they need. But what does that mean? What does an effective and efficient recruiting strategy look like and what does it entail?
Defining the Right Driver
Listen to the article: Efficient recruiting starts with finding the right drivers for your fleet. That seems like an obvious statement. But if it really is, why do some fleets fall short in that area? Why do they end up with bad leads or have qualified leads slip through their fingers? The issue is that […]
Why Aren’t Your Driver Leads Converting?
Listen to the article: There are a myriad of possible reasons a lead may not work out for you, but from all of our dealings with fleets over the years we’ve come up with a couple major reasons or roadblocks as to why your driver leads aren’t converting. [hr style=”3″ margin=”40px 0px 40px 0px”] Roadblocks […]
Last Chance to Nominate Trucking’s Top Rookie
Listen to the article: Don’t miss out on your chance to nominate your pick for trucking’s top rookie. The winner of the 2019 Mike O’Connell Trucking’s Top Rookie Award will be announced on August 23rd at the Kay Bailey Hutchison Convention Center in Dallas, Texas at this year’s Great American Trucking Show (GATS). In addition […]
Why Are Your Truck Driver Recruiters Failing?
Listen to the article: There are many factors that can end up influencing your driver recruiting. We’ve covered several of them in the past few weeks. From building an efficient driver recruiting budget, to creating a driver-centric company culture, to figuring out what is really driving your cost-per-hire up; they’re all important, but there’s another […]
What Really Affects Your Cost-Per-Hire?
Listen to the article: When you are trying to increase the efficiency of your recruiting strategy, it makes sense to get as much out of your recruiting budget as possible. So one of every fleet’s main goals is to hire as many drivers as possible at minimal cost. This makes the metric of cost-per-hire highly […]
Trucking’s Next Top Rookie
Listen to the article: This year’s Great American Trucking Show (GATS) is just around the corner. Which means it is time to nominate your pick for the 2019 edition of The Mike O’Connell Trucking’s Next Top Rookie Award. The winner will receive $10,000 as well as other prizes. In addition, nine other finalists will receive […]
3 Ways to Build a More Efficient Driver Recruiting Budget
Listen to the article: We often talk about ways to improve your recruiting campaigns or how to get the most out of your campaign spend. One thing that tends to get less attention is the overall spend itself. Your recruiting budget. There’s a famous saying that goes “numbers don’t lie.” Unfortunately, if you don’t know […]
